MRM Research Roundup: Mid-November 2020 Edition
Modern Restaurant Management
NOVEMBER 17, 2020
Nearly half of Americans (48 percent) would dine at a restaurant more often if it offered a brand loyalty program (versus 14 percent no and 32 percent maybe). The most important factor for Americans to join a brand loyalty program? Discounts and special offers for future visits (54 percent); free food (27.5
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