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I remember nearly falling out of my chair a few years back at a conference where the Senior Director of Ford Motors social media casually threw out the number $75 million without batting an eye. Mind you, I never tried to pitch a CMO on spending baller money, but as a percentage of sales it likely makes sense for social media at Ford.
I remember nearly falling out of my chair a few years back at a conference where the Senior Director of Ford Motors social media casually threw out the number $75 million without batting an eye. Mind you, I never tried to pitch a CMO on spending baller money, but as a percentage of sales it likely makes sense for social media at Ford.
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