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The use of digital advertising is increasing each and every day as restaurants continue to figure out how to survive and thrive in the COVID world. Following the 2008 Great Recession food trucks flourished, because they offered a smaller capital investment and could offer food directly where people were. Two examples: 1.
With leaner teams in place this year, restaurants have taken to automation and supplementary technology in all areas from FOH to BOH and everywhere in between. Combine consumer behavior and advertising trends to unlock opportunities. Angela Hart, Solutions Director North America, Fourth.
In 2008, while most pizza brands thrived during the economic downturn, Hungry Howie’s sales were flat. We remodeled our stores, changed advertising/marketing strategy and invested in technology for the business to be more efficient and effective. When it comes to targeting Gen Z, skip the traditional methods of advertisement.
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