MRM Research Roundup: To-Go Trends, State of the Plate, and Black Market Reservations
Modern Restaurant Management
APRIL 29, 2025
Loyalty programs also matter: 65 percent of drive-thru users and over 60 percent of takeout and delivery users say membership affects where they order. The report explores the forces shaping guest loyalty in 2025. While loyalty check size growth is promising, it's important to understand what this number means.
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