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The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.

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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Running a restaurant is hard work, so it can be discouraging when you see how little of that work shows up in your bottom line. In our white paper “Maximizing Profits,” we show how you can improve your restaurant profit margins by implementing flexible technology. Because hard work can’t cut the fees from third-party delivery apps or get orders in and out of the kitchen to your guests faster.

Technology is transforming the way restaurant operators work. Advanced analytics and forecasting. automated procurement. you name it, tech companies (like Apicbase) are already working on it. The digital transformation of restaurants and food service businesses represents major advances for the industry, especially when the driving force becomes AI.

The last few years have produced a seismic shift in the restaurant industry. The old model has been utterly crushed by the weight of major social and economic upheavals. Thousands of independent restaurants who did not adapt have been forced to shutter their businesses. Forecasts show that challenges for independent restaurants continue to mount. But with challenge comes opportunity.

"With data collected from 2,600 people in the U.S. and Canada, TouchBistro’s new Diner Trends Report reveals what today’s diners really want, including how they choose restaurants, their current dining habits, and their biggest deal-breakers. Download now!

The global pandemic has left a trifecta of challenges in its wake. Are you prepared to deal with them? Download this free guide to learn how you can survive: Inflation. Labor Shortages and Turnover. Supply Chain Disruptions.

Similar to most operators, you likely have been forced to get by with a smaller crew on every shift, scaling down where you can. But cutting back on quality, safety, service, or cleanliness isn’t an option. Asking more from your staff isn’t either. Your employees are your most valuable asset; it’s difficult to lose even one. Driving productivity in your stores, the field, and HQ with the employees you have today means: Accomplishing more with fewer people.

Whether it was building Family Meals, developing To-Go Cocktails or attempting to master the art of Delivery, the past two years taught us as operators to think differently & to constantly look for ways to innovate within our four walls to generate revenue. We learned that marketing can be expensive & every initiative takes time out of our busy day.

Have you received all of the Employee Retention Credit refund dollars due your restaurant? If you were operating at any time in 2019, 2020 AND/OR 2021, you qualify for the ERC! It is not too late, this program has not and will not run out of money!

Hiring the hourly workforce has always been a battle. And after more than a year of living under COVID restrictions, nearly every aspect of our business lives has been transformed. Developing strategies that include social distancing and contactless methods and tactics have dominated most service industry businesses. But now with cities across the country finally lifting most if not all restrictions – the main challenge today is finding and retaining hourly workers.

Download our free eBook to discover how to minimize employee turnover rates, while setting your restaurant up for long-term success. We’re sharing best management practices for interviewing, training, retaining, and disciplining employees. Download the eBook today!

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!