Resources

A Proven Guide to Recruiting Passive Candidates

ZoomInfo

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.

Where Are the Hourly Workers? Finding Hourly Applicants in Today's Labor Market

Learn about 6 compelling insights that are contributing to the current hourly shortage, and uncover 4 actionable strategies to help you boost applicant flow up to 9x - even in today’s labor market.

The Restaurant Technology Buyer's Checklist

Evaluating new technology for your growing restaurant enterprise tends to be a long, murky, burdensome process. After helping dozens of companies on their restaurant management solution selection journey, we’ve identified the common factor in finding the right fit: precise, thoughtful research. In this simple guide, we highlight the twelve most essential research areas that technology evaluators need to include in their evaluation journey.

Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. BONUS! Special features on grocery and convenience stores!

What to Consider When Purchasing a Point of Sale Solution for Your Restaurant

Restaurants have experienced a year unlike any other. Few industries have been hit as hard during the COVID-19 pandemic. As a result, consumer preferences have shifted from what’s trendiest to what’s safest. To remain profitable, restaurants must now offer safe, efficient ordering and fulfillment options. So, what is the solution? A comprehensive restaurant point of sale (POS) system can help owners gain actionable insight, master efficient operations, and become more competitive.

Protecting Revenue and Profitability During Unexpected Times

The Coronavirus (COVID-19) pandemic is the latest example of unexpected turmoil, albeit on a larger scale, which initially caused voluntary and mandatory closings of dine-in areas as people needed to slow the virus spread by practicing social distancing. It’s crucial for restaurants to have a plan in place for tough times such as these, when customer buying habits drastically and suddenly shift.

What I Wish I Knew Before Buying A POS System

For multi-unit restaurant operators, poor technology decisions have disastrous, rippling consequences. Whether you have twenty locations or two hundred, the decision of which POS system to use can define your operation, team culture, growth potential, and profit margins — either by unlocking opportunity, or holding you back from it.

Insight Into the Post-Pandemic Restaurant

The coronavirus pandemic has had a profound impact on all industries worldwide, particularly socially-oriented services such as restaurants. But like all things, the crisis will eventually pass, and people will resume their normal activities. It’s crucial to ensure that your restaurant is ready to kickstart once the pandemic has passed. Download this eBook now to learn how to adjust your business model and get your restaurant back on track to success!

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

Marketing-Led Post-COVID-19 Growth Strategies

ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.

The Best Sales Forecasting Models for Weathering Your Goals

ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Ultimate Marketing Efficiency Checklist

ZoomInfo

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.

Catch Them If You Can: The Passive Candidates Edition

ZoomInfo

Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

The High Cost of a Bad Hire

ZoomInfo

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

Marketing Ops: The New Revenue Hero

ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.