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The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data.

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Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Discover why great customer experience is your restaurant's ultimate ROI. Download this FREE guide to learn how: Customer experience drives repeat business. Employee satisfaction affects customer satisfaction. Customer experience drives profits.

Can investing in customer experience earn your restaurant higher revenue and repeat business? Test your know-how with HungerRush's quick, five-question quiz.

A smarter POS system can help you drive revenue and increase profits—and that's just the tip of the iceberg. Download this free eBook to find out how to: Increase average ticket size and grow profit. 86 third-party delivery apps. Create repeat customers.

Get our free, must-read guide to optimizing your restaurant's online ordering capabilities to maximize revenue. You'll learn how to: Drive revenue with optimized online ordering. 86 third-party delivery apps. Create more repeat customers.

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Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

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Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

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How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite. In this eBook, we’ll cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline sellers and executive buying committees, all backed up with proven insights and experience.

Pizaro's Pizza may have started out as your typical mom-and-pop pizza shop, but they have quickly risen to the top of the Houston dining scene. By embracing both traditional and forward-thinking marketing strategies, Pizaro's has developed the standing and security to go head-to-head with the major pizza chains, even during a pandemic. In this free eBook, Pizaro's CEO shares their recipe for success.

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Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

Artificial Intelligence may have felt like a gimmick in the past, but it's quickly becoming an essential tool in the restaurant industry. AI-operated ordering systems are more sophisticated than ever, streamlining the process for both your customers and your staff. In our free eBook, "How AI Is Humanizing the Restaurant Ordering Experience," we break down why it's time for your business to take the next big step forward, and outline how you can make AI a reality in your restaurant.

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Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient,

Get this FREE e-Book to learn how your restaurant operation can set up and manage an effective Google My Business profile. Create a GMB profile that will get more views. Using keywords. Easily develop killer content. Build momentum. Download the eBook today!

Download this FREE e-Book to learn the labor-saving tips your restaurant operation can use to earn more cheddar. Identify and tackle inefficiencies. Work smarter, not harder. Bake end-to-end cost-savings into your business. Download the eBook today!

Download this FREE eBook to learn how successful restaurant operators are using technology to cut costs, drive revenue and grow their businesses. In the e-Book, you'll learn how to: Maximize and leverage your customer data. Own your marketing service. Create and expand services and make the most of your restaurant's resources. Download the eBook today!