Brizo, a provider of foodservice data for restaurants and tech suppliers, has raised $9 million ($12 million CAD) to help it grow.
Quebec City-based Brizo’s main product is FoodMetrics, a dashboard that provides “near real-time” foodservice data for use in market research, marketing and sales.
FoodMetrics covers more than 1 million restaurants, c-stores, virtual brands and other foodservice businesses in the U.S. and Canada and includes information about their menus, locations, tech vendors and more.
Brizo was founded in 2020 by tech entrepreneurs Ian Delisle, Trevor Shimizu, Gaetan Corneau and Jean-Sébastien Vachon. Though both restaurants and suppliers use its data, it seems geared toward helping tech suppliers find new customers amid rising demand for tech.
Online catering company EzCater, for instance, uses Brizo to research inbound restaurant leads and make sure they are good partners, according to a case study on Brizo’s website.
DoorDash, Toast and Resy are also customers.
“Brizo makes it fast and easy to understand the data and insights that are now part of day-to-day operations, and to operationalize those insights to remove friction for sales teams, widen margins and serve customers better,” Shimizu said in a statement.
The Series A funding round was led by Framework Venture Partners and BDC Capital's Industrial Innovation Venture Fund.
Brizo said it would help the company speed up its growth and enter new markets.
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