To commemorate its 30th birthday, P.F. Chang’s is launching the Lucky 8 Happy Hour menu Wednesday, a selection of $8 cocktails and appetizers offered on weekdays from 3-6 p.m.
The Scottsdale, Ariz.-based restaurant chain was founded on July 20, 1993, and “for 30 years, P.F. Chang’s has been the destination for guests across generations, celebrating any occasion, big or small,” said CEO Damola Adamolekun in a statement. The new happy hour menu offers another opportunity for guests to gather and celebrate at a smaller price tag.
According to recent data from InMarket, restaurant traffic was up between 4-7 p.m. in the second quarter of 2023 compared to last year. In casual dining restaurants like P.F. Chang's, visits increased by 9% on weekdays.
The Lucky 8 Happy Hour menu caters to value-conscious consumers. Four new hand-crafted cocktails are on offer, all selling for $8. There’s a Lychee Cosmo, Jade Mojito, Tropical Tiki and Sparkling Paloma.
The menu also includes four popular appetizers portioned into happy hour bites for $8 each. These include Crispy Green Beans, Tempura Calamari, Hand-Folded Crab Wontons and Handmade Dumplings.
Along with the inflation-fighting food and drink specials, guests can score giveaways and prizes during P.F. Chang’s birthday celebration. From Wednesday through Friday, happy hour guests will be given scratch-off games for a chance to win a $30 gift card, and Gold and Platinum Rewards members can earn twice the points for any in-restaurant purchase.
Starting Wednesday and running through Aug. 19, fans who follow, like, share and comment on social posts have the chance to win $100 gift cards.
When Adamolekun took the reins as CEO in 2020, one of his main goals was to elevate the dine-in experience, he told RB senior editor Joe Guszkowski during an interview at the Restaurant Leadership Conference. The new happy hour menu plays up the experiential nature of this daypart and encourages visits between lunch and dinner.
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