Consumers and restaurant operators both know by now that fried chicken is having a moment—it’s been having a moment for a few years, really. But newer iterations of the familiar favorite, including Korean fried chicken, are on the rise more recently. According to Technomic’s recent Global Food and Beverage Consumer Trend Report, 55% of consumers say they are eating more unique types of global foods and beverages than they were two years ago, and authentic flavor is the biggest traffic driver. But what makes Korean fried chicken special compared to “standard” or traditional fried chicken—a familiar favorite of many diners?
Crispy batter, bold flavors
Korean fried chicken is deliciously crisp, not unlike other styles of fried chicken. But that’s not all it is. At Bonchon, a Korean fried chicken chain that’s been gaining speed in the market, the signature fried chicken starts by hand battering each piece in a thin layer of flour and other secret ingredients that provide the chicken’s unique flavor. The chicken is double fried for added crispness and then the brand’s signature Soy Garlic sauce is brushed on. Korean fried chicken is known for its bold flavored sauces—at Bonchon, diners can choose between one of three delicious options—the brand’s traditional Soy Garlic, Spicy sauce, or Yangnyeom, a sweet and spicy sauce. For the 27% of consumers who choose global cuisines because they’re looking for bolder flavors and the 26% who do so because they’re looking for spicier flavors, according to Technomic’s Global Food and Beverage report, Korean fried chicken offers a delicious new option—and at Bonchon, more new and innovative options are always in the pipeline.
Interesting and exciting side dishes
Beyond boldly flavored chicken, another draw of Korean fried chicken restaurants is the unique and exciting side dishes offered alongside the chicken. Technomic’s Global Food and Beverage report finds that two of the top traffic drivers for diners interested in trying global foods is that the restaurant’s dining experience is authentic and that the food tastes authentic. Bonchon prides itself on authenticity, and that’s why customers can choose from an array of authentic side dishes (in addition to familiar favorites such as French fries). Kimchi, pickled radish, rice and kimchi coleslaw are all available as sides. Diners can also choose from globally inspired options such as bulgogi fries (fries topped with marinated beef, mozzarella cheese, a spicy mayo drizzle and chopped green onions), pork buns, Korean tacos and more. When choosing where to dine, customers who choose Bonchon have an array of delicious, authentic Korean options sure to please their tastebuds.
Franchise opportunities for Korean fried chicken
Bonchon, a Korean fried chicken chain founded in Busan, South Korea in 2002, recently celebrated its strongest growth year, signing more than 40 new stores in 2023. The chain has no plans of slowing down, either, and is looking forward to bringing its signature flavors and foods to several new markets in 2024, including southern Florida, Little Rock, Ark., Tucson, Ariz. and Ann Arbor, Mich.
For those interested in becoming a franchisee, Bonchon offers a restaurant support team with more than 30 years of experience, real estate and construction support, two-week management training and continuous operational guidance and more. The turnkey franchise model, along with included local marketing support and digital advertising helps to ensure success for franchisees. To learn more about becoming a franchise partner with Bonchon, click here.
This post is sponsored by Bonchon