Leadership

Whataburger names former Starbucks executive COO

Debbie Stroud, who also spent 27 years with McDonald's, will take over operations at the 900-unit Whataburger.
Whataburger COO
Debbie Stroud will take over as COO of Whataburger next week. / Photograph: Shutterstock.

Whataburger on Friday named former Starbucks and McDonald’s executive Debbie Stroud to be its new chief operating officer.

Stroud spent five years at Starbucks, where she was senior vice president of U.S. retail operations, overseeing store operations across the country.

Before that, she spent 27 years with McDonald’s, first in financial roles then to operations in 2003. She ultimately was VP and general manager over the Southeast U.S.

Stroud will join Whataburger next week and will work out of the company’s home office in San Antonio. “Her experience leading operations in a time of accelerated growth will truly benefit our brand,” CEO Ed Nelson said in a statement.

She will oversee operations at a rapidly growing chain that now operates more than 900 locations in 15 states.

Stroud is the third new C-level executive to join Whataburger over the past year, following a new chief legal officer and new chief people officer last year. Nelson himself took over as CEO in 2020, one year after the investment firm BDT acquired a majority stake in the company.

Whataburger Debbie Stroud

Debbie Stroud/Photo courtesy of Whataburger

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners