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Photographs courtesy of the brands.
Three partners and a small group of employees are determined to keep the 50-year-old beachfront restaurant alive, risking everything with the hope of making history.
Tech Check: Retail trends are often a preview of what's to come for restaurants, but that may not be the case here.
The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.