Wendy’s is putting its Baconator in a tortilla. Sort of.
The Dublin, Ohio-based burger chain on Monday started selling a new Breakfast Burrito in select markets, which is notable as much for what’s in it: An awful lot of bacon.
The burrito features two eggs, six strips of bacon—as much, apparently, as the chain’s famous Baconator burger—along with potatoes and two slices of cheese. It's topped with a cheese sauce. Customers also get two Cholula hot sauce packets to go with it.
The burrito is in most, but not all, of the chain’s U.S. locations. Wendy’s said the item will be available at 4,500 of the chain’s 6,000 domestic restaurants.
The burrito gives the company another premium item—and a substantial one at that—for its morning daypart.
Wendy’s began offering breakfast in the late winter of 2020, and the daypart has maintained steady sales growth in the years since then, despite the pandemic and the impact it’s had on breakfast sales.
The company, which last week announced that it plans to replace its CEO, has been focused on innovation in the morning. It last year launched English Muffin Sandwiches, taking a direct shot at competitor McDonald’s, to go along with a new Frosty Cream Cold Brew.
“We knew it was time to roll out a breakfast burrito option, starting in select markets,” Lindsay Radkoski, U.S. chief marketing officer for Wendy’s, said in a statement.
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