Deion Sanders and his family apparently frequent KFC.
And Sanders' go-to is a bucket of Original Recipe fried chicken. The pro football Hall of Famer and head football coach at the University of Colorado at Boulder said the chicken chain has been a staple lunch and dinner choice for his family since he was a kid.
Now, Sanders has teamed up with the chicken chain to promote its latest menu options, including new Kentucky Fried Chicken Nuggets and other soon-to-be announced offerings, according to a press release.
“Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It’s prime time, baby!” said Sanders in a statement.
The partnership kicked off with content from the chain featuring the Sanders family visiting a KFC drive-thru on a KFC branded golf cart.
“KFC is all about serving the joy of our finger lickin’ good food to all families," said Nick Chavez, CMO of the brand. "The Sanders family embodies that spirit of family connection, and all genuinely love Kentucky Fried Chicken, so this partnership is a touchdown.”
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