Operations

Chipotle goes big with small towns

As the fast-casual chain plots to more than double its size, it's the units in smaller markets that are breaking opening sales records.
This new unit in El Centro, Calif., is an example of Chipotle's move into smaller "bridge" cities. / Photographs courtesy of CP Partners Commercial Real Estate

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Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.