Mar 24, 2023
We dig into the fifth pillar of a successful business: avenues and distribution to bring product to market. Going deep with the Six Pillars of Success as a method for business owners to roadmap change and stability into their business. The Six Pillars are Brand Strategy, Financial Stability, Operations, Product Quality, Avenues & Distribution, and Hospitality.
Kathleen Overman started her new business called Sweet Leenie as a field marketing representative and then evolved into a marketing and advertising consultancy. She understands how to build local business and advocates to keep clients community focused, while still growing.
Avenues and distribution is where restaurant or CPG
product find avenue to sell their product. What routes can a
business find and build distribution paths. Business owner
strives to find the most number of avenues to sell, that are
profitable. This conversation purposely stays focused on local, as
a way to "go deep before going wide", to quote Kathleen.
Enjoy the conversation, and decide how her local advocacy mindset
informs building a brand where you can gain the most impact for the
consumers/guests who identify with the meals you serve, or the
craft food you make.