Remove virtual-influencing
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How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales

Modern Restaurant Management

Five years ago, “virtual brands” was a term typically associated with fashion and apparel powerhouses such as Nike, Adidas, and Ralph Lauren—only a few optimistic entrepreneurs dreamed of bringing these digitally-native concepts to restaurants. What’s the Difference between Ghost Kitchens and Virtual Brands?

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Why Setting Wait Time Expectations Is Key to a Good Customer Experience

Modern Restaurant Management

With a virtual queuing system, notifications can be sent directly to the customer’s device to inform them of status updates, including unexpected reservation changes or the amount of time remaining until they’ll be seated. The presence of this objective data minimizes the guessing that may be causing patrons needless angst.

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Disgraced Chef Mario Batali Teases a Comeback on Instagram

EATER

Scott Eisen/Getty Images He’s in his “virtual events” era, apparently After a nearly six-year social media hiatus, disgraced chef Mario Batali is officially back on Instagram. Then on Monday, Batali followed it up with a photo of his dogs on the beach , saying that he was “thinking about cooking.”

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Blurring the Lines Between QSR and Retail

Modern Restaurant Management

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want.

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What Is Virtual Influencing And Is It Right For Your Brand?

Lady Boss Blogger

Does an influencer have to be human, or even alive at all? We all know a lot of influencers who are seen as “fake,” but some brands have taken this a step further. What is a virtual influencer? A virtual influencer is a new […]. The post What Is Virtual Influencing And Is It Right For Your Brand?

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Pandemic Pivots Don’t Offset Restaurants’ Need to Manage Looming Risks

Modern Restaurant Management

Virtual kitchens, for example, were already accelerating trends when the pandemic hit. These virtual brands have allowed restaurants to hone in on hot niche trends (anything chicken related, typically) with consumers. Are third party deliveries making a big difference in the bottom line or just driving incremental revenue?

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How to Market Your Restaurant During and After COVID-19

Modern Restaurant Management

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. Get in Touch with Influencers. Influencers themselves attract a wide range of consumers and they’re great for promoting businesses.

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