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Menu Pricing: How to Price Your Restaurant Menu for a Profit

Sculpture Hospitality

Creating an enticing menu is an art form. But, as restaurant owners and operators, it’s important that you don’t overlook another equally crucial aspect of menu creation and that is pricing.

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Diners Have Negative Reaction to Surge and Dynamic Pricing

Modern Restaurant Management

Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.

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What Can I Do to Navigate Menu Price Inflation?

Modern Restaurant Management

Restaurant menu prices continue upward as the U.S. Operators are being forced to make changes in an effort to navigate the price escalation. Technomic also reported that 45 percent of consumers say they usually pick restaurants with lower prices. Department of Labor reported an inflation rate of 7.5

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Menu Redesign Avoids Confusion and Promotes Optimization

Modern Restaurant Management

To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. The Ori’Zaba team told Modern Restaurant Management (MRM) magazine they watched people walk in and have a physical reaction to the three pricing tiers.

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Chipotle raises menu prices in California up to 7%

Restaurant Business

California's AB1228 pushed the fast-casual chain's wage up 20% and menu price hikes will cover the cost. But with first-quarter traffic up more than 5%, Chipotle officials are not worried.

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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. Of course, there is a handful of masterful chefs and restaurateurs who can charge crazy prices to sold out audiences. How do the rest of us explain the menu with $25 appetizers, $60 entrees, and $20 desserts?

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Surgical Pricing Strategies: How QSRs Can Navigate Inflation

Modern Restaurant Management

The data also supports what RMS has been advising: pricing must be strategic. Insights from transactional POS data specific to locations and customer segments can help operators assess where item sensitivities are low or high, indicating which items might have further pricing opportunities and which don’t.

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