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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. As food prices rise, restaurants should try to stay within their target ratio for food cost to gross food revenue in order to maintain target profits.

Pricing 196
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What is a prix fixe menu? An A to Z guide for restaurateurs

Open for Business

While traditionally associated with fine dining, the prix fixe (pronounced “pre-feks”) menu has transcended its high-end roots, becoming a popular culinary trend. When curated with care and promoted effectively, this menu is a powerful tool for any restaurant, capable of making a memorable impression and drawing eager guests through the door.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Can you undercut their prices, or out-market them? This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Repeat Customers.

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5 Ways to Get Your Restaurant Summer Ready

SpotOn

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Creating a killer summer menu is key to attracting more customers.

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THE INTER-DEPENDANCE OF BUSINESS AND COMMUNITY RESTAURANTS

Culinary Cues

The stores were empty, and restaurant service staff were staring out windows from the vantage of unfilled seats. Some businesses understand how to use pricing to draw people in and then how to upsell the experience – others are not – SHARE what you’re good at. Who is going to stand on a soap box and lead the effort? Why not you?

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Restaurant Revenue Management: 3 Killer Strategies to Boost Sales

7 Shifts

"Restaurant revenue management is defined as selling the right seat to the right customer at the right price and for the right dura­tion."— From there, you can make vital decisions about price, service capacity, table turnover, and your menu to boost revenue and profits. Engineer your menu for sales and profits.