search-marketing 
Gourmet Marketing
JANUARY 7, 2021
As one of the most reliable advertising initiatives, SEM (Search Engine Marketing) is a must for hotels and the hospitality industry in general. A tried-and-true initiative, it is integral in the hotel digital marketing mix and one of, if not the best, ways to gain visibility on search engine results pages (think Google & Bing).
Gourmet Marketing
MAY 6, 2020
According to statistics, one-third of the United States population uses voice search technology. People are finding it easier than ever to use their smartphones, Alexa, or Google Home devices to ask for what they’re looking for instead of typing text into the search screen. First, let’s look at the definition of voice search.
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Modern Restaurant Management
FEBRUARY 5, 2024
Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.
Modern Restaurant Management
FEBRUARY 27, 2024
“As in any good relationship, consumers expect honesty and reliability when they seek out businesses online,” said Damian Rollison, Director of Market Insights at SOCi. Among the findings: One third (32 percent) of consumers polled said they search for local businesses every day or multiple times a day.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
7 Shifts
AUGUST 12, 2021
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Loyalty Rewards.
7 Shifts
AUGUST 12, 2020
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
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