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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 203
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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Here are the biggest takeaways for how restaurants can engage with Gen Z in ways that create a competitive advantage.

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Five Branding Secrets to Bring Your Restaurant to Life

Modern Restaurant Management

The restaurant world is one of the most competitive industries on the planet. As a restaurant owner, you know that a successful business requires more than delicious signature dishes and an appealing atmosphere. In a marketplace full of choices, attractive branding can make or break your bottom line. But where to start?

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The Mighty Mural: How Restaurant Brands Reap Social Media Benefits – and More – Through Art

Modern Restaurant Management

According to Social Media Today , 30 percent of millennial diners avoid restaurants with a limited Instagram presence. Across generations, a UK poll indicates that 41 percent of would-be diners turn to social media as the best way to judge if a restaurant is worth visiting.

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The Ultimate Playbook for Automating Restaurant Operations

Restaurants are operating with 6.2 Learn what thriving brands are doing to address labor shortages, streamline operations, and maximize efficiency, all while increasing their bottom line. fewer back-of-house employees and 2.8 fewer front-of-house employees.

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Amid Influx of New Employees, Restaurants Must Build and Reinforce Brand Excellence

Modern Restaurant Management

The recent workforce shortage brought the restaurant industry to its knees. will create more job seekers in the restaurant/hospitality industry. This influx of new employees means that restaurant brands will need to build (and reinforce) cultures of excellence. Tech is essential to this effort.

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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results.

SEO 189
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3 Reasons You Should Add a Delivery-Only Brand To Your Restaurant!

In a time when every minute & every penny mattered, virtual delivery-only brands exploded in the industry. These concepts helped operators keep their lights on, pay their staff more & provide an incremental revenue stream for their business all while keeping their existing brand thriving. Why your restaurant should consider adding one?

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The Last Survival Guide You'll Ever Need for Your Brick & Mortar Restaurant

The last few years have produced a seismic shift in the restaurant industry. Thousands of independent restaurants who did not adapt have been forced to shutter their businesses. Forecasts show that challenges for independent restaurants continue to mount. For those brands who do embrace change, future prosperity can be won.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach!

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.

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Digital Transformation in the Restaurant Industry

Technology is transforming the way restaurant operators work. The digital transformation of restaurants and food service businesses represents major advances for the industry, especially when the driving force becomes AI. The list goes on well beyond the restaurant back of house or food and beverage related challenges.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. The race to 100% digital is on. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.