Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. How do you build social proof for your restaurant business? Here are four strategies: 1.

Social Media 199

Social Media Email Marketing SEO Consumer Goods 199

Modern Restaurant Management

NOVEMBER 7, 2023

But there are a few things to consider that can make a difference in driving impact for your business. And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise. Your brand voice is how people are going to resonate with your business.

Marketing 199

Marketing Social Media SEO Front of House 199

Modern Restaurant Management

FEBRUARY 12, 2024

To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider.

Social Media 160

Social Media SEO Online Ordering Website Management 160

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Culinary Cues

NOVEMBER 10, 2023

Back in time, I remember a billboard in New York City’s Times Square that asked: “Would You Be Willing To Sign Your Work?” What changes might occur in your operation if everyone was required to sign their work and take public responsibility for it? Are you proud to present this to your teammates, manager, or guest?”

Seminar 355

Seminar Front of House Workshop Back of House 355

7 Shifts

NOVEMBER 1, 2022

You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Your marketing plan is the cornerstone of your restaurant's success and business plan. It is your roadmap to attracting and retaining customers.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 30, 2023

In this article, you’ll learn how to improve your restaurant’s online presence and how it will land you in front of thousands of hungry customers in your local area. SEO (search engine optimization) is the practice of optimizing a website or content in an effort to rank higher on a search engine results page (SERP).

SEO 187

SEO Website Management Online Ordering Information 187

7 Shifts

AUGUST 12, 2020

Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. See where your restaurant is currently at, and where it needs to go.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Optimize the Website for Search and Usability. One of the best ways to become visible is to go online and create a website. SEO (search engine optimization) covers strategies to improve the website positions in search results.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Food Business

SEPTEMBER 29, 2023

In our episode with Cajou Creamery, Nicole Foster sent the following question to Claire and Brandon, "Tell a time when you were very afraid of doing something , and you did it anyway, and tell us what the outcome was?" Hop over to Sura's website. The first pillar is about branding and strategy. The third pillar is about operations.

Social Media 147

Social Media Definition Operations 147

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

MARCH 7, 2023

But having a website or social media page isn't enough anymore. In today's competitive market, you must ensure your business can be easily found online. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO! Be different.

SEO 193

SEO Bar Online Ordering Social Media 193

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

JANUARY 28, 2022

Because ghost kitchens don’t have a storefront, convincing your customers you are trustworthy is even more difficult than promoting a brick-and-mortar restaurant. Your business does not have a storefront. Your branding will impact what people think of your business. Your logo needs to attract your ideal customer.

Social Media 206

Social Media Advertising Small Business Food Order 206

7 Shifts

AUGUST 15, 2022

It shows your employer that you're a good fit for the role—and tells you if the restaurant is a good fit for you. Walk the interviewer through your experience working in restaurants, the roles you've held and your responsibilities. Did your manager applaud you for your professionalism? Do your research!

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397

7 Shifts

JUNE 25, 2021

If you're having trouble finding great people to work in your restaurant, you're not alone. When candidates come in, they come through multiple mediums such as website notifications, site notifications, multiple email inboxes, texts, and walk-ins. Then comes the task of organizing all of your candidates. How 7shifts can help.

Hiring 370

Hiring Website Management Social Media Certification 370

7 Shifts

JULY 16, 2021

So you want to open up your very own coffee shop. For your coffee shop to reach that status, it has to be done right. Below is a list of the potential coffee shop concepts to think about when conducting your market research. This step and research component is the foundation behind your business, and should be taken seriously!

License 459

License Hiring Equipment Point of Sale 459

Modern Restaurant Management

DECEMBER 7, 2022

To attract Generation Z into your restaurant, you’ll first need to understand them. Below are a few ideas to attract Gen Z customers to your restaurant. It can be easy and relatively inexpensive to experiment with these trends without abandoning your established crowd favorites. percent of the U.S. percent of the U.S.

Mobile Ordering 199

Mobile Ordering Social Media Online Ordering Point of Sale 199

Modern Restaurant Management

MARCH 22, 2024

Use these best practice tips to protect your food, guests, employees, and brand. Ensure that your suppliers prioritize food safety and consistently follow best practice safety protocols. Train your team. During a recall, your team should: Gather comprehensive information. Data is integral to recall management.

Food Safety 184

Food Safety Social Media Food Supply Allergens 184

ChowNow

FEBRUARY 20, 2024

It’s no secret that websites are the one tool that every restaurant needs in its arsenal. In fact, 77% of diners visit a restaurant’s website before dining in or ordering out. ChowNow recently partnered with Squarespace to build premium websites designed for restaurants. But not all sites are created equal.

Ordering 78

Ordering Mobile Ordering SEO Front of House 78

Modern Restaurant Management

JANUARY 27, 2021

Most modern POS services make it easy to set up an online ordering form that integrates with the rest of your operations. Many consumers have no awareness about the high commission fees charged by delivery apps, so part of your messaging should focus around educating them about the many benefits of ordering direct. Limit Your Menu.

Ordering 212

Ordering Online Ordering Social Media Delivery 212

Modern Restaurant Management

JUNE 12, 2023

This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment. Understanding the Importance of Brand Purpose In today’s marketplace, brand purpose refers to the reason for your restaurant’s existence beyond making a profit.

Social Media 167

Social Media Loyalty Program Communication Sustainability 167

Modern Restaurant Management

SEPTEMBER 1, 2023

The food your restaurant serves should taste good, look appealing, and be safe! September’s Food Safety Month is the perfect time to reinforce the importance of food safety protocols – and ensure that your employees are compliant. All employees must work diligently to protect your food, customers, and brand.

Food Safety 141

Food Safety Food Food Supply Training 141

Modern Restaurant Management

MARCH 5, 2021

A restaurant’s website is an important information tool for your customers. Since this is the case it is crucial to update your website with the most recent and relevant information for your establishment. Knowing the kind of content your patrons are looking for and what changes to make is just as important.

Mobile Ordering 191

Mobile Ordering Online Ordering Social Media Customer Experience 191

Restaurant Engine

DECEMBER 27, 2023

As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. So, like most restaurants, you want to grow your social media presence. Discovering Influencer Marketing Influencer marketing is part of your overall digital advertising campaign.

Influencer 64

Influencer Social Media Online Ordering Advertising 64

Modern Restaurant Management

MAY 25, 2022

Operating a successful restaurant is no easy task, and the fruits of your labor are dependent on a variety of factors. But what happens when you hit your local ceiling? Society Insurance has compiled three tips to help find new customers for your restaurant and bar. Position Your Restaurant or Bar for More Reviews.

Email Marketing 186

Email Marketing Social Media Food Truck Loyalty Program 186

Modern Restaurant Management

JANUARY 22, 2024

Understanding your diner’s requirements, preferences, and desires is the foundation for success in the modern restaurant industry. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way?

Loyalty Program 156

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 156

Restaurant Engine

OCTOBER 25, 2023

The best social media platforms for you are the ones your customers are using. Is your restaurant using social media? Are you on the best ones for your target audience? Pick a few that work for your market, and make sure that you are consistently active on the ones you choose. Your goal is engagement and valuable content.

Social Media 111

Social Media Definition Events Catering 111

Modern Restaurant Management

JUNE 23, 2023

Yet, there is nothing common about your specific brand. Let’s talk about how to tell your story. Understand Your Audiences As a franchise restaurant brand, you have multiple audiences, and they are all looking for very different information. Why should an entrepreneur consider franchising your concept over others?

Franchise 178

Franchise Franchising Marketing Social Media 178

Modern Restaurant Management

SEPTEMBER 8, 2023

When employees see their organization's leadership prioritizing food safety, they understand its importance and are likelier to embrace and follow the prescribed protocols. For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals.

Food Safety 204

Food Safety Allergens Food Audits 204

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. Social Media platforms only allow you to attach one link to your bio which can be inconvenient.

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Modern Restaurant Management

NOVEMBER 3, 2022

From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business for completely free. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. Don’t Just Ask – Follow-up.

Email Marketing 199

Email Marketing Customer Service Website Management Customer Experience 199

Next Restaurants

MAY 2, 2022

For restaurant owners, this means that it’s essential to keep your presence on social media active and engaging. A strong social marketing game opens a pathway of opportunities for restaurant websites (including yours!) 7 Tips to Increase Your Restaurant’s Web Traffic Using Social Media. Utilize Geotargeting.

Social Media 137

Social Media Customer Service Customer Experience Online Ordering 137

Modern Restaurant Management

JUNE 29, 2021

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Be Patriotic!

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Indeed, there needs to be some kind of balance between the effort you invest into your restaurant on a daily basis and the energy you spend on promoting this restaurant. 2 Dominate Your Local Search.

SEO 176

SEO Website Management Email Marketing Social Media 176

SpotOn

APRIL 9, 2024

The information comes from the Department of Labor's state minimum wage law website. Yes, Texas does have a tipped minimum wage that businesses must follow. The following table uses information from the Department of Labor website on tipped and regular minimum wages. Yes California $16.00 No Washington $16.28

2024 52

2024 Tip Distribution Restaurant Law Point of Sale 52

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. With so many people looking for a place to eat, hunting for reviews, and trying to see what others are eating, social media is the perfect place for your restaurant. Check out these five ideas that get social media followers in the door. #1:

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78