Indoor Media

JUNE 28, 2019

When you consider how quickly things change in marketing from social media trends to changes that Google makes, to the competition that comes into your local area – there’s a lot to do and many things to keep an eye on. We love this blog because each post is simple and easy to read. What can you do to keep up? Ratchet + Wrench.

Blog 60

Blog Marketing Franchise Franchising 60

Next Restaurants

JULY 23, 2021

2 Dominate Your Local Search. After you have completed the research, you will first need to focus your attention on planning your local search strategy. If you manage to dominate your local search, it will be much easier for you to expand afterward. Consider using localization to maximize the effects of your content.

SEO 176

SEO Website Management Email Marketing Social Media 176

Social Hospitality

AUGUST 8, 2021

You can also get a Google My Business page to streamline the process. For example, if they search on Google, your website should show up among the top results. Leverage influencer marketing According to this Forbes article , influencer marketing grows faster than all other forms of digital ads.

Social Media 195

Social Media SEO Influencer Magazine 195

Restaurant365

APRIL 16, 2021

With the demand for takeout being at an all-time high, restaurants have turned to ordering services like Grubhub and UberEats to connect with new local customers looking for food. Order feature in Google My Business profile listing. Adding high-quality photos to your online page has been proven to boost your sales by up to 30%.

Online Ordering 78

Online Ordering Blog Ordering Front of House 78

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. You should expect to spend some of your time approving comps and monitoring staff's service quality to ensure they maintain high standards.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Camden Town Brewery and their drinkable ad campaign. But now there is an added message about the safety precautions that are in place for a restaurant. Safety is the new variable that got added up along with the usual suspects pertaining to food. Great service is still great service!

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

FEBRUARY 26, 2021

Native or first-party delivery doesn't rely on a separate service to take and send out orders. Does it integrate with courier services such as DoorDash Drive, Jolt, or Relay? The other is outsourcing to a courier service like DoorDash Drive, Relay, or Jolt. Employing Drivers vs. Not Should I use a courier service?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Next Restaurants

SEPTEMBER 1, 2020

Instead of dropping a lot of cash on a newspaper ad, you can email your patrons directly with your offers. Additionally, e-mail marketing makes it simple to personalize your efforts when targeting your local market – something you can’t do with traditional advertising. . Pointed Customer Targeting & Market Segmentation.

Advertising 126

Advertising Marketing Social Media Email Marketing 126

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

Sling

JULY 4, 2021

Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. 7) Get Your Listing At The Top Of Local Search Results. There’s nothing like topping the list when your customers search for local restaurants. Contact a local SEO business or go the DIY route instead.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant365

APRIL 9, 2020

Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Local SEO is not simple to do, but it can have big rewards.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Indoor Media

SEPTEMBER 23, 2020

Think about your own experience searching for a product or service online. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for. And live chat has the highest satisfaction levels of any customer service channel at 73%.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. They are more likely to hear about deals if you use omnichannel strategies across platforms like Facebook ads or Instagram campaigns.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Indoor Media

JULY 4, 2020

Searching Groupon for oil change coupons results in a long list of ads for auto shops. I.e., ad space is limited to a certain number of businesses within the same industry. For example, register tape advertising only allows two ads for each industry on a single grocery store’s receipts. Don’t target broad phrases with PPC ads.

Advertising 78

Advertising Small Business Customer Service Social Media 78

Buzztime Business

DECEMBER 26, 2023

Action: Automate Your Email Marketing For as low as $10/month, you can use a service like MailChimp to automatically send guests a welcome email when they subscribe to your email list. You can even automate your email list buildout with a service like Yelp Wi-Fi, which asks for the guest’s email in exchange for use of your free wi-fi.

2024 97

2024 Bar Email Marketing Loyalty Program 97

Future Food

SEPTEMBER 22, 2020

As an added incentive to this strategy, typically loyal customers are more profitable than new customers! All of the above factors when optimised and working in concert, lead to the delivery of a service and product that will ‘connect’ with the identified customer segments and provide the best opportunity to maximise revenue.

Point of Sale 141

Point of Sale Social Media Customer Service Consumer Goods 141

Next Restaurants

FEBRUARY 12, 2020

And with 46% of Google searches being local , you might want to give SEO a try to gain exposure. Here are some few tips on how you can use SEO to improve your restaurant business’ chances of being found on Google or any search engines. Use Google My Business Page. Keyword Optimization & Research.

SEO 98

SEO 2020 Online Ordering Sports 98

The Rail

AUGUST 18, 2023

This is why we use blogs and social media posts to lure people to our place! Content is especially important for bars and similar service establishments. In this article, we talk about a few content promotion tricks that will put your bar on a local map! What Are the Best Channels for Promoting Your Bar?

Bar 52

Bar Marketing Email Marketing Social Media 52

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. You should expect to spend some of your time approving comps and monitoring staff's service quality to ensure they maintain high standards.

Management 195

Management Management Kitchen Safety Front of House 195

Touch Bistro

JULY 15, 2021

Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat. and adding a reservation or online ordering widget. With a text-based menu, it’s easy for Google to crawl your menu so that your specific dishes or cuisine will pop up when diners make relevant searches (i.e.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Izettle

SEPTEMBER 1, 2020

The current situation has been a challenge for everyone in the independent business community, but many of the restrictions by local governments are now being lifted. It is also important to know that as more and more people become comfortable using contactless, ‘contactless’ is a service they will expect to see wherever they shop.

Mobile Ordering 98

Mobile Ordering Point of Sale Online Ordering Small Business 98

Goliath Consulting

MAY 19, 2020

We also recommend that you start utilizing some of these catering/lunch service apps (if they are available in your area) to increase exposure and volume: Fooda (4, 5). • Roughly 75 to 80 percent of the restaurants Fooda works with are local, independent restaurants and about 20 percent are chains. . Foodsby (6). Foodee (7, 8).

Catering 151

Catering Social Media Loyalty Program Online Ordering 151

Clover - Restaurants

MARCH 8, 2024

This involves researching potential new markets to confirm there’s a demand for your cuisine or everything your restaurant offers, such as unique décor or upscale service. During this phase, be sure to: Analyze the local market saturation. Highlight local vendors/partners in your menu and in business marketing materials.

Loyalty Program 52

Loyalty Program Small Business Point of Sale POS 52

Indoor Media

SEPTEMBER 18, 2018

This blog is supposed to be a resource for our customers, both current and potential. We’ve covered Online Reputation Management , Google Local Services Ads , Building Your Online Following , and Claiming Local Listings. They are local pizza restaurant owners or eyeglass franchisees.

Advertising 78

Advertising Point of Sale Customer Service Coupons 78

Restaurant365

JULY 24, 2020

Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders. The focus of this blog post is to help existing restaurants launch their own ghost kitchens. How a ghost kitchen works. Size of U.S.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Indoor Media

OCTOBER 19, 2017

Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. Ask anyone for advice on the best advertising for small businesses, and many will reference the power of social media and blogging efforts—and for good reason.

Small Business 78

Small Business Advertising Social Media Coupons 78

Restaurant365

MARCH 25, 2020

As many restaurant operators transition from dine-in service to delivery and takeout service only, there are many operational decisions to make. Make sure your takeout and/or delivery service is prominently displayed on your home page. Promote your delivery service through digital channels.

Delivery 107

Delivery FOH Front of House Mobile Ordering 107

The Restaurant Times

OCTOBER 5, 2021

But local restaurateurs are often oblivious to the power of the internet and still prefer traditional practices. If you want to top the competition – be unique and have a blog. Having strong and relatable content on your website blog will ensure building brand value and brand affinity. Source: Compete Themes.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

7 Shifts

MARCH 27, 2020

If local laws mandate that you have to shut your restaurant down, then you must comply. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. A blog post explaining why you are closed when you expect to reopen is also a good idea.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Goliath Consulting

FEBRUARY 25, 2020

If you’ve been keeping up with our blog posts you’ve probably read what we had to say about millennial food trends in “Our Most Anticipated 2020 Food Trends List.” At the very least, we recommend that you upload your business information and menu on Google and Facebook so that your customers to find you online.

Social Media 84

Social Media Consumer Goods Loyalty Program Customer Service 84

Restaurant Clicks

NOVEMBER 5, 2017

Website blog posts and updates. Online ads – creating, writing and designing campaigns. Facebook ads. Instagram ads. Google adwords. Google maps optimization. Google my business page. What about local outreach, sponsorships, direct mail, telemarketing, etc? Promotions and specials.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Izettle

SEPTEMBER 1, 2020

The current situation has been a challenge for everyone in the independent business community, but many of the restrictions by local governments are now being lifted. It is also important to know that as more and more people become comfortable using contactless, ‘contactless’ is a service they will expect to see wherever they shop.

Mobile Ordering 52

Mobile Ordering Point of Sale Online Ordering Small Business 52

Indoor Media

AUGUST 8, 2017

You do it all, from menu planning to accounting to customer service, you know what it takes to run a successful restaurant. TV, radio, newspapers, billboards: Local restaurants have relied upon these “traditional” forms for decades for advertising and promotions. It’s very localized and reaches your target audience over and over again.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Restaurant365

MAY 7, 2020

As states and localities start to reopen, restauranteurs begin to prepare for transitioning from off-premise channels to reopening their dining rooms, albeit in a limited approach. Compel employees to follow state and local regulations regarding wearing face masks. Enhancing your health and safety protocols. Consult the U.S.

Food Safety 142

Food Safety Cash Management Point of Sale Social Media 142

Next Restaurants

MAY 26, 2020

Be part of the solution; keep your local communities fed. Offer Safe & Contact-Free Services. Before opening up, it’s crucial that you’re aware of local laws and regulations regarding reopening. Depending on your local regulations, expand restaurant seating to ensure as much space as possible. Offer Disposable Menus.

Webinar 90

Webinar Social Media Food Safety Cash Management 90

Social Hospitality

JUNE 15, 2019

Your Instagram popularity may have little to do with the quality of your food or service. Visitors to the area may search local geotags to see what there is to do in the neighborhood. Reach out to local food influencers. Or, do a Google search for the best food bloggers in your town. Target Audience.

Influencer 170

Influencer Social Media Events Marketing 170

Indoor Media

MARCH 1, 2018

If you Google search “anna ruby indoormedia” you will find blog posts that I’ve authored and my LinkedIn profile. You wouldn’t use a different physical address on your business cards, flyers, and Google Maps listing because it would be impossible for customers to determine your actual location. Build Recognition.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78