7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

FEBRUARY 21, 2023

Post about them on social media. Anyone in the company can give anyone else in the company a Saltie Salute.and then you can tie it to one of our values in the little box that gets published," explains Laura Bien, Director of Operation Services at Salt & Straw. You can: Write them a thank you note.

Front of House 381

Front of House Social Media Back of House Sports 381

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. One of the best ways to become visible is to go online and create a website.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Consumer Goods 148

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. They are typically located in high-traffic areas and may be owned by a third-party company, such as Kitopi. One such company is KitchenPodular. Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

DECEMBER 17, 2020

A study conducted by Bain & Company determined that a 5% increase in customer retention rate can lead to an increase in profits from 25% to 95%. This applies to in-person asking as well as online forms. Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ??

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Follow this simple rule: each employee should see their future within your company.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. My company, Our Town America, helps restaurants add loyal customers by targeting new movers. Social Media Contests.

Marketing 186

Marketing Loyalty Program Social Media Food Supply 186

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Prioritizing Social Media. Prioritizing Social Media.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchise 193

Franchise Franchising Social Media Loyalty Program 193

7 Shifts

SEPTEMBER 20, 2021

Online and Mobile Ordering Systems. Online ordering and delivery are one of the fastest growing aspects of the restaurant industry, up 124% in 2020. Customers are demanding online and mobile ordering, and modern restaurant tech makes it more accessible for every restaurateur. Social Media Management & Metrics.

Technology 370

Technology Front of House Social Media Back of House 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Modern Restaurant Management

JANUARY 5, 2023

Twenty years ago, spending marketing dollars on digital ads was a new concept. Businesses took their money from traditional marketing budgets and shoved it into digital. Social media companies offered ads using the same auction-style payment strategy, which is still the norm today. Didn't exist.

Advertising 188

Advertising Point of Sale Social Media Supplies 188

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. That smartphone is your media center. You post that content online on all those different social platforms. Restaurant owners do so much.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. ones with hospitality, restaurant, cooking, etc. experience already).

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Modern Restaurant Management

SEPTEMBER 28, 2022

Enter the implementation of QR (quick response) code generators for marketing and business processes. Promote online ordering and payment. Send targeted marketing messages. No matter which cost-saving routes restaurant owners choose, QR codes can help restaurant owners save money on supplies, labor and marketing.

Online Ordering 191

Online Ordering Food Supply Social Media Food Order 191

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Although it was difficult for many companies to keep up, they can now use their knowledge from the past year to excel in the months coming.

2021 212

2021 SEO Marketing Social Media 212

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Major social media networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. Many successful brands take a different approach.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. New mover marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. New Mover Marketing Captures Customers Online.

Marketing 212

Marketing Social Media 2005 Franchise 212

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. That goes far beyond responding to their Yelp reviews.

Sustainability 180

Sustainability Social Media Customer Experience Consumer Goods 180

Modern Restaurant Management

NOVEMBER 18, 2020

Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Because public relations lets the public know that you are open for business and are active in your market sectors. Why public relations, you ask?

Social Media 224

Social Media Consumer Goods Events Education 224

Bingage

APRIL 26, 2023

Undoubtedly, social media is a powerful yet effective tool for e-commerce. Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. What are the Benefits of Social media marketing in E-commerce?

Social Media 98

Social Media Marketing Influencer Advertising 98

Perfect Daily Grind

MAY 18, 2022

As part of this, we’re now seeing more and more coffee companies partnering with sports teams and athletes. I spoke with three industry professionals to explore this growing market. The high-social class would sponsor events such as the Olympics, gladiator fights, and chariot races,” the report states.

Sports 196

Sports Social Media Beverage Advertising 196

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

The Rail

FEBRUARY 24, 2023

Coffee companies should highlight personal and well-developed relationships with coffee farms around the world, creating a clear view of the entire production cycle for the consumer and giving clarity from the farm to the roastery and to the cafe it may be served in. Highlighting processing methods is a way to further provide clarity.

Social Media 115

Social Media Advertising Consumer Goods Small Business 115

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 199

SEO Website Management Email Marketing Online Ordering 199

Modern Restaurant Management

MAY 13, 2020

Pubs, shops, and restaurants have shut down to help curb the spread of the virus, having unfortunate consequences to our social lives and leisure time. Here, we’ll take a look at marketing strategies restaurant owners should employ to keep customers loyal during lockdown and enhance your reputation. How about a live cooking show?

Social Media 189

Social Media Customer Service Online Ordering Customer Experience 189

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). Restaurant PR focuses on creating awareness and maintaining the offline and online reputation of your food business. Not anymore. Just look at the statistics.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

24/7 Waiter

FEBRUARY 1, 2024

With the expansion of the digital world, social media marketing has become one of the predominant ways to get your message out there. You can gain a ton of customers by using social platforms like Facebook and Instagram. You can create a link in your post that directs them to your online ordering page.

Social Media 36

Social Media Online Ordering Ordering Advertising 36

Modern Restaurant Management

MARCH 19, 2020

Getting the right recommendation from an established influencer can propel your business into online stardom, following a rush of foot traffic from their followers who simply have to check out the latest hotspot in town. Any person with a social media account can be considered an influencer, so where should you begin?

Influencer 210

Influencer Marketing Social Media Online Ordering 210

Modern Restaurant Management

APRIL 27, 2023

Numerous online ordering systems are especially well positioned to bring AI to scale in the restaurant industry as these systems hold data on menus, promotions, loyalty, customers, website, integrations into social media and POS. Finally, SMB restaurants are a passionate group.

Technology 88

Technology Social Media Online Ordering Website Management 88

Modern Restaurant Management

APRIL 5, 2022

Various existing and new companies are adopting this trend to reduce operational expenses and risks. As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms.

Online Ordering 192

Online Ordering Point of Sale Website Management Inventory 192