7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

NOVEMBER 29, 2023

As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

Bingage

APRIL 26, 2023

Undoubtedly, social media is a powerful yet effective tool for e-commerce. Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. What are the Benefits of Social media marketing in E-commerce?

Social Media 98

Social Media Marketing Influencer Advertising 98

Restaurant Engine

DECEMBER 27, 2023

It’s time to think about collaborating with an influencer. As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. So, like most restaurants, you want to grow your social media presence. They use their “power” to promote your business.

Influencer 64

Influencer Social Media Online Ordering Advertising 64

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Build and Nurture Relationships with Local Media Local media decide what stories get published. Assist the media in every way you can during the event.

Social Media 128

Social Media Email Marketing Influencer Events 128

Modern Restaurant Management

APRIL 16, 2024

To actively influence online reputation, restaurants must see review responses as one side of an ongoing conversation. They’re also on social media accounts commenting on photos and videos, as well as posting their own. They’re also on social media accounts commenting on photos and videos, as well as posting their own.

Social Media 106

Social Media Loyalty Program Online Ordering Customer Service 106

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchise 193

Franchise Franchising Social Media Loyalty Program 193

Social Hospitality

DECEMBER 2, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media.

Social Media 317

Social Media Influencer 2025 2009 317

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Here are some goal types to consider (and you don’t have to have just one!): Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.

Marketing 199

Marketing Social Media SEO Front of House 199

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Meet your guests on social media. Such content showcases the brand favorably and works as social proof.

Marketing 199

Marketing Email Marketing SEO Social Media 199

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action.

Franchise 178

Franchise Franchising Marketing Social Media 178

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. In the digital age, online reputation management is critical for business success.

Social Media 193

Social Media SEO Website Management Audits 193

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 97

Social Media Marketing Influencer Customer Service 97

Social Hospitality

NOVEMBER 22, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media.

Social Media 222

Social Media Influencer 2025 2009 222

Lady Boss Blogger

APRIL 7, 2022

Are you an influencer or an entrepreneur with a social media presence? Then you probably know how important it is to market yourself on social media. Setting smart and achievable goals for your social media accounts is critical for success. 1. […].

Social Media 173

Social Media Marketing Influencer Blog 173

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 177

Social Media Customer Experience Website Management Customer Service 177

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are few ways you can market your in-house restaurant delivery business. Billboards : Invest a bit in your brands with billboards to help market your in-house delivery business across your store and surroundings.

Delivery 183

Delivery Marketing Email Marketing Social Media 183

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. In 2021, restaurants especially need to utilize trending marketing and public relations best practices to rebuild their businesses.

2021 212

2021 SEO Marketing Social Media 212

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 195

Marketing Social Media Fast Casual Influencer 195

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion.

Marketing 193

Marketing Influencer Social Media Food Supply 193

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants. User-generated content is a powerful word-of-mouth marketing tool in today’s digital world. Collaborate with Influencers.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Micro vs. Macro Influencers.

Influencer 203

Influencer Marketing Social Media Online Ordering 203

Modern Restaurant Management

DECEMBER 12, 2023

It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. However, there are enduring effects, both in terms of the labor market and how individuals perceive work.

2024 198

2024 Customer Service Social Media Customer Experience 198

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

MadMobile

APRIL 20, 2023

Social media is today’s most influential networking tool. However, sometimes managing social media marketing can feel overwhelming and almost like a second job. That’s because social media platforms are advancing and growing every day. diners have a social media account.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Modern Restaurant Management

JANUARY 28, 2022

When designing your logo, consider your target market. You will also need to do a bit of market research to see how your competition positions itself. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense.

Social Media 206

Social Media Advertising Small Business Food Order 206

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 28, 2021

Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations.

Social Media 216

Social Media Website Management Mobile Ordering SEO 216