Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Diners became familiar with accessing menus via QR codes. Marketing. Multichannel Ordering.

Franchise 209

Franchise Franchising Operations Loyalty Program 209

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Modern Restaurant Management

AUGUST 19, 2022

Many people make the mistaken assumption that franchises are not local businesses. Local Stakeholders Create Community. Unfortunately, many people do not equate a franchise with a locally owned business. Our Town America has been helping local businesses introduce themselves to new residents for more than 50 years.

Franchise 193

Franchise Franchising Social Media Loyalty Program 193

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Benefits can include: Increased efficiency: Ghost kitchens are designed for efficiency with less staff, and can help restaurant owners save time and money. Table of Contents. What is a ghost kitchen?

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. If your restaurant was forced to shut down during the worst of the pandemic, then you’re not alone. Set a budget ??

Events 351

Events Social Media Kitchen Safety Seating 351

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Utilizing localized keywords.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

MARCH 10, 2021

With health and safety being a top priority for many diners, demonstrating a commitment to a hygienic environment will be critical to your restaurant's success. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. Successful restaurant owners have many traits in common.

Management 370

Management Management Small Business Email Marketing 370

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

MAY 15, 2023

Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception. Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception.

Customer Experience 193

Customer Experience Delivery Loyalty Program Mobile Ordering 193

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Where to start?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

NOVEMBER 30, 2023

Diving into data on individual menu item sales can guide pricing strategies to further enhance revenue and cut costs by helping operators identify less popular items and modify their options accordingly. This shift underscores the evolution of POS systems from mere transactional tools to comprehensive data hubs.

POS 117

POS Operations Loyalty Program Seasonal Menu 117

Modern Restaurant Management

JUNE 4, 2021

Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. Registering businesses like restaurants on Google My Business is critical to effective local SEO. Reviews are a significant reason why diners choose a certain restaurant.

SEO 226

SEO Website Management Online Ordering Mobile Ordering 226

Modern Restaurant Management

AUGUST 16, 2023

Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customer loyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences.

Loyalty Program 167

Loyalty Program Mobile Ordering Dietary Restrictions Point of Sale 167

Modern Restaurant Management

SEPTEMBER 28, 2021

Second-generation restaurant spaces are an increasingly popular and appealing option for landlords and tenants alike. The restaurant business is not for the faint of heart. In a business where the margins are often tight even in the best of times, that steep initial hill to climb can put restaurant owners and operators in a tough spot.

Dine-in 207

Dine-in Retail Consumer Goods Innovation 207

Modern Restaurant Management

DECEMBER 28, 2023

Living Like a Local : With the increase of “slow travel,” more consumers are emphasizing connection with local people and culture vs. more traditional tourist behaviors. Restaurant industry insiders offer their insights on F&B trends we can expect to see in 2024.

2024 166

2024 2023 Food Order 2013 166

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. It’s an outdated system and the workflow increases the likelihood of human error. Now, they are missing out on a key element for survival.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

7 Shifts

JANUARY 9, 2024

The FLSA also states that whenever a state or local government imposes its own rules, the rules that are most generous to workers take precedence. New Jersey generally follows federal tip law standards, but the state does forge its own path in some key areas. A tip has to meet the following requirements: It must be completely voluntary.

Restaurant Law 221

Restaurant Law Cash Management Tip Distribution 2024 221

Modern Restaurant Management

MAY 26, 2020

In response to these changes, many restaurants will be serving in-person diners at a limited capacity, while maintaining an accelerated demand for food deliveries. Restaurants will need to adjust their marketing strategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations.

Social Media 203

Social Media Coupons Customer Service Customer Experience 203

7 Shifts

JANUARY 26, 2021

The big chains and national brands may be more well equipped than independents to embrace the evolving industry, but independents can thrive with a bit of strategy. diners prefer to view menus, order, and pay for their meal using their phones rather than interacting with servers during the pandemic. Embrace Digital Hospitality ??

2021 370

2021 Front of House Social Media Back of House 370

Restaurant Engine

DECEMBER 27, 2023

As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. First, though, let’s look at just what influencer marketing is. Discovering Influencer Marketing Influencer marketing is part of your overall digital advertising campaign.

Influencer 64

Influencer Social Media Online Ordering Advertising 64

Modern Restaurant Management

APRIL 11, 2022

percent increase in average US hourly wages in 2021, specifically noting a rapid rise in wages for leisure and hospitality workers. Increased labor costs, in combination with other economic factors, are adding tremendous pressure to an industry whose recovery remains both tenuous and emergent. Communicate Better.

Healthcare 199

Healthcare Cash Management Social Media Communication 199

Modern Restaurant Management

MAY 4, 2023

A 10-percent discount for a local restaurant is of course appreciated, but when looking to grab the attention of new customers – offering free food via direct mail has proven to be a more effective strategy. Benefits of Freebies Everyone enjoys getting things for free. A free meal helps create lifelong customers.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Certification 98

Modern Restaurant Management

JULY 20, 2021

Snack, which has benefited from more flexible schedules blurring the dayparts and customers' hesitancy to dine in, is the only daypart that has increased visits over the past year. Since this daypart has increased traffic during the pandemic, operators will need to innovate their food and beverage offerings to grow traffic. "Across

2021 186

2021 Guest Recovery Online Ordering Point of Sale 186

7 Shifts

JANUARY 9, 2024

The FLSA also states that whenever a state or local government imposes its own rules, the rules that are most generous to workers take precedence. New Jersey generally follows federal tip law standards, but the state does forge its own path in some key areas. A tip has to meet the following requirements: It must be completely voluntary.

Restaurant Law 195

Restaurant Law Cash Management Tip Distribution 2024 195

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

AUGUST 25, 2021

Still recovering from diminished margins, restaurateurs are facing heightened consumer standards in the new, post-pandemic market. From environmentally to socially responsible practices, diners and patrons are entering this new normal armed with novel understandings and adjusted expectations. Second Priority: Greener Appliances.

Operations 185

Operations Ordering Sustainability Food Supply 185

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Gift cards and cashback vouchers to increase footfall. Here are their insights. Customers are going to be hesitant to dine indoors.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

DECEMBER 1, 2020

It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. McKinsey & Co.

Loyalty Program 203

Loyalty Program Customer Experience Point of Sale Employee Relations 203

Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. The full Discerning Diner report can be read here. Hiring Crisis Facts.

2021 175

2021 Loyalty Program Retail Online Ordering 175

Modern Restaurant Management

JULY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Grubhub's State of the Plate 2020 trend report, the fragility of "open," di g ital resilience and brand intimacy. Financial Trends Insights. Limited-service brands continue doing much better regarding sales growth year over year.

2020 169

2020 Mobile Ordering Point of Sale Fast Casual 169

The Rail

JUNE 19, 2023

One strategy that can be particularly impactful is to build a customer-centric brand. This involves using a range of measures that place the needs and interests of your diners at the forefront of your restaurant’s operations. One way in which restaurants can offer convenience to diners is through more flexible payment methods.

Dietary Restrictions 59

Dietary Restrictions Customer Experience Social Media Customer Service 59

Modern Restaurant Management

DECEMBER 21, 2022

The modern Kitchen Display System (KDS) will be more interactive to increase operational efficiencies and improve quality of food for the chefs and their teams. The modern Kitchen Display System (KDS) will be more interactive to increase operational efficiencies and improve quality of food for the chefs and their teams.

2023 193

2023 Loyalty Program Mobile Ordering Customer Experience 193

Restaurant Engine

JUNE 2, 2022

Did you know that according to one study by Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence? Using online accounts like Facebook, you can build relationships with current and potential diners. 2: You Can Keep Diners Up to Date. 2: You Can Keep Diners Up to Date.

Social Media 80

Social Media Website Management Coupons Customer Experience 80

ChowNow

SEPTEMBER 16, 2020

In March 2020, searches for “restaurant takeout” on Google increased 285 percent , as diners reacted to the closure of dining rooms across the country. Marketing your restaurant is critical for reaching new customers, promoting takeout and delivery sales, and now, in certain parts of the country, in welcoming patrons back for dine-in.

Social Media 148

Social Media Online Ordering Mobile Ordering Download 148

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Diners simply don’t want the low food quality that often comes with long menus. Simplified Menus.

2022 216

2022 Customer Service Online Ordering Website Management 216

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. The math is simple: more orders over time equals more sales.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158