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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 195
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 225
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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

Franchise 178
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The Rise of Global Fusion on QSR Menus

Modern Restaurant Management

This is coupled with the global ethnic food market projected to grow by approximately eight percent from 2023 to 2023. Limited-time offers (LTOs) are the best way to capitalize on trends and reach new audiences, without alienating your core menu or loyal customers. What are some best practices for promoting fusion foods on a menu?

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Irresistible Instagram Post Ideas to Boost Your Restaurant’s Engagement

Next Restaurants

High-quality food photos and videos are the new currency of cravings, influencing where hungry customers spend their money. Here’s why Instagram is a must-have in your marketing arsenal. Social proof: People are heavily influenced by social media, especially Millennials who love to share their experiences online.

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Reaching and Keeping the New Generation of Diners with Effective Customer Loyalty

Modern Restaurant Management

Send them a personalized lunch special discount to fuel the rest of their workday, giving them the pick-me-up they were looking for. Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonal specials and rewards.

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Unlocking More Reservations with Budget-Friendly Email Marketing

The Rail

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. times more than bulk emails.