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Content Marketing Strategies for Attracting More Customers to Your Bar

The Rail

By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. What Are the Best Channels for Promoting Your Bar?

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Leverage Marketing Strategy to Remind People You Exist. Does your dining room layout need a social distance inspired layout? Plan for Gaps in Your Budget.

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8 Tips for Mastering Cost-Free SEO for Restauranteurs

Restaurant365

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Social engagement creates inbound links, brand mentions, and repeat readers, which are important SEO signals. Create a share-worthy experience to drive social engagement.

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How to Find and Retain Workers During the Restaurant Hiring Crisis

Modern Restaurant Management

They expect candidates to pursue them and only need to be responsive to these inbounds. They need to think of hiring like marketing that may need multiple touches for a conversion. That’s not happening now. They think if a candidate doesn’t respond immediately that the candidate is not interested.

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Threads vs. X: Which Platform is Right for Your Brand?

Goliath Consulting

Businesses can leverage X for flash sales, immediate updates, and viral marketing campaigns. Proper use of trending hashtags can make posts go viral, generating massive inbound links and improving overall SEO value. Its quick-paced nature facilitates real-time conversations, reactions to trending topics, and immediate feedback.

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Three Ways Restaurants Can Improve Customer Experience and Boost Revenue Using Advanced Telephone Tech

Modern Restaurant Management

Missed phone calls mean missed revenue opportunities, as most customers are unlikely to call back in such a crowded market and they’ll simply call their second choice. This reduces the number of repetitive inbound calls and frees up time for employees to focus on other tasks.

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Small Business Marketing Trends That Are No Longer Trends

RGU

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. I’ve consolidated the content and updated the small business marketing trends to reflect the value they provide today.