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Four Effective Restaurant Marketing Ideas for 2020

Focus POS

You pour countless hours into crafting the perfect menu, creating the perfect ambiance, and training your staff for the perfect guest experience at your restaurant. But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Prioritize Local SEO.

2020 74
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How Restaurants Can Remain Competitive in 2021

7 Shifts

2020 was a year that the restaurant industry won’t soon forget. Through it all, we emerge from the year as an industry in evolution—and our restaurants need to evolve with it. From a projected record growth at the top of the year to a decline of nearly $240 billion in sales and 2.5 Embrace Digital Hospitality ??

2021 370
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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397
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How to Set Up Online Ordering for Restaurants

7 Shifts

What are the benefits of self-operated delivery for restaurants? These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Without existing apps, this lives on your restaurant’s website. Which means no fees paid to UberEats, GrubHub, Postmates, DoorDash.

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Four Ways to Improve Your Gluten-Free Marketing Campaigns

Modern Restaurant Management

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

Marketing 154
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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

We’ve created this COVID-19 restaurant closure guide to help restaurateurs like you navigate these difficult times. If local laws mandate that you have to shut your restaurant down, then you must comply. If your state considers restaurants non-essential, then you must shut down for the time being.

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10 Top Restaurant Technologies To Evolve Your Business

7 Shifts

If the past few years have taught us anything, it's that restaurant technology is no longer a nice-to-have. It's a necessity for building a modern and future-proof restaurant. The first technologies that restaurants often invest in are the cloud-based point of sale (POS) systems and payroll processing. Third-party delivery.