The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. This is how you show them the colors and textures of your food. One that they think about for hours and eventually hop in the car or place an online order.

Social Media 105

Social Media Front of House Advertising 2022 105

Cheetah

JANUARY 27, 2022

As 2022 kicks off, operators that wish to stay competitive must upgrade their website and social media presence to keep up with the changing restaurant world. The time and skill set required to keep all your social media channels, website, POS and scheduling systems and other tech tools up to date and effective is becoming harder.

Social Media 78

Social Media 2022 Website Management Online Ordering 78

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms. Another option for personalization?

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

7 Shifts

MARCH 30, 2022

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. How will you be getting more diners to eat your food this year? Online Restaurants Advertising Ideas. For your restaurant, that means competition. Table of Content. Wall Murals.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to order food from you.

Marketing 192

Marketing SEO Social Media Mobile Ordering 192

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. A social media presentation is crucial.

2024 204

2024 Social Media Customer Experience Events 204

Restaurant Engine

FEBRUARY 8, 2023

The social media benefits for your restaurant are vital to your success. You know your restaurant needs to leverage the tremendous power of social media, and you may utilize some platforms. What’s more, you also know that social media marketing is vital in today’s digital world.

Social Media 59

Social Media Online Ordering Advertising Events 59

Modern Restaurant Management

AUGUST 11, 2020

With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Virtual Meetings + Food or Swag. Classes and Tastings.

Events 209

Events Food Supply Entertainment Equipment 209

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

7 Shifts

DECEMBER 18, 2023

Slack is a more general employee communication tool that also makes it easy to connect online. With tip payouts, servers share portions of their tips with other staff members, such as bartenders, hosts, and food runners. Kiosk ordering Your busy customers don’t always have time to wait in line.

Management 398

Management Management Email Marketing Point of Sale 398

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 171

Loyalty Program Social Media Email Marketing Online Ordering 171

Modern Restaurant Management

FEBRUARY 10, 2023

Most diners now discover new dining places online. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. The trend indicates that your menu drives dining choices, which could mean a potential loss if your menu isn’t online or it’s not accessible on your website.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. One way to do this is by building social proof. How do you build social proof for your restaurant business? Here are four strategies: 1.

Social Media 198

Social Media Email Marketing SEO Consumer Goods 198

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. That’s because 41 percent of people prefer to order food online rather than in-store. They want engaging content that keeps them entertained.

Marketing 199

Marketing Social Media SEO Front of House 199

Restaurant Engine

JANUARY 13, 2021

With the right smartphone or camera, you can take great looking food photos. Is social media marketing on the menu for your restaurant’s marketing plan? Social media gives you the opportunity to market your menu items for free and reach a great number of current and potential customers. tweet this).

Social Media 99

Social Media Marketing Email Marketing Coupons 99

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. What are they ordering? What are they wearing?

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Embrace the Suck

JANUARY 20, 2021

Much longer than that and eating canned food and instant ramen will become very boring. Human beings are social creatures and we need each other. Events like this are what economists call a “ black swan ,” catastrophic occurrences that basically cause a global shift in mindset and behavior. Action Steps.

Social Media 416

Social Media 2001 Online Ordering Cash Management 416

Social Hospitality

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. With 500 million active daily users, it’s no wonder Instagram rapidly became the go-to platform for the food industry. Plan Ahead.

Marketing 440

Marketing Social Media Advertising Influencer 440

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. Maybe it's how you cook or serve the food, like at Benihana. Achievable.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

SEPTEMBER 11, 2023

Automated Ordering AI-powered chatbots can handle customer orders, reducing the need for human intervention. Within a single chat interface, consumers can go through the entire menu, choose food and beverage products, add them to their cart, and make payments. For example, Gupshup partnered with India-based food joint Wow!

Technology 211

Technology Seasonal Menu Online Ordering Customer Service 211

Sling

DECEMBER 24, 2020

Restaurant social media marketing is more important for the success of your business than ever before. Even when your customers can’t come out and visit your restaurant in person, they can still stay in touch — and perhaps order delivery — through the power and reach of the internet. Tips For Restaurant Social Media Marketing.

Social Media 78

Social Media Marketing Customer Service Hiring 78

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. Social Media platforms only allow you to attach one link to your bio which can be inconvenient.

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

Modern Restaurant Management

MARCH 5, 2021

A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Ordering Online. The COVID-19 pandemic has more than doubled online food ordering and delivery. If ordering online is now a major part of your business, then you want this to stand out more.

Mobile Ordering 190

Mobile Ordering Online Ordering Social Media Customer Experience 190

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Restaurants continue to face labor and supply chain issues, plus rising food costs. Offer Easy Online Ordering.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. Or, sign up for the 7shifts Food Runner ??? Interested in getting more restaurant industry insights?

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies. Our best-performing social media platform is Facebook.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Social Hospitality

JULY 5, 2019

Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

MARCH 7, 2023

If you run a bar or restaurant, you already know how important it is to have an online presence. But having a website or social media page isn't enough anymore. In today's competitive market, you must ensure your business can be easily found online. This can lead to more reservations or online orders.

SEO 193

SEO Bar Online Ordering Social Media 193

Restaurant Engine

MAY 8, 2024

billion users , Instagram is one social platform you want to use often and strategically for your restaurant. Gorgeous food photos and videos are some of the most viewed content on Instagram, and it’s one of the most important platforms you want to leverage. Make sure to also include a link to your website or your online ordering site.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 125

Social Media Email Marketing Influencer Events 125

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Loyalty Program 192

Loyalty Program Online Ordering Social Media Mobile Ordering 192

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Just log in to your SpotOn Dashboard to access free email and social media templates.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? Quick links What are restaurant promotions?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. Staffing When you manage your restaurant staff well, you manage your restaurant well.

Management 398

Management Management Kitchen Safety Front of House 398