7 Shifts

AUGUST 5, 2020

Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? Are there any tips for food delivery and takeout inventory management? How do you market food delivery and takeout? Decide who will be in charge of managing takeout and delivery orders.

Delivery 341

Delivery Food Email Marketing Front of House 341

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Video Version.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

SEPTEMBER 21, 2023

How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Build and Optimize Your Website. That needs to go.

2022 209

2022 Marketing Email Marketing SEO 209

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

Management 189

Management Management Loyalty Program Social Media 189

Apicbase

FEBRUARY 29, 2024

2023 has been a challenging year for restaurant operators, caught as they were between rising food costs and labour shortages. In a 2023 survey, 29% of operators said they are very likely to open new locations in 2024. In a 2023 survey, 29% of operators said they are very likely to open new locations in 2024. Let’s dig in.

2024 52

2024 Operations 2023 Loyalty Program 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Use localized keywords in the content on your website pages.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

JUNE 29, 2022

Yet, historically, access to this critical diner data has been limited, keeping operators in the dark about who is ordering from them and what they value. Streamlining Operations. When replicated across thousands of customers, restaurants can use this data to obtain a bird’s-eye view of their takeout and delivery operations.

Ordering 186

Ordering Online Ordering Email Marketing Seasonal Menu 186

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A restaurant operations overview report can also give you valuable insights. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 199

Email Marketing Customer Service Website Management Customer Experience 199

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. podcast website. The solution is simple: Podcasts! The Garnish by Toast.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. With every online order, millions of customers are entrusting restaurant owner/operators with their most essential information.

Email Marketing 204

Email Marketing Online Ordering Franchise Franchising 204

Modern Restaurant Management

SEPTEMBER 27, 2021

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough.

Mobile Ordering 185

Mobile Ordering Email Marketing Online Ordering Website Management 185

7 Shifts

JUNE 23, 2020

You’re responsible for marketing your in-house delivery effectively and reaching an audience or else you will not receive orders. You must establish a system for managing the orders that come in. You’re responsible for marketing your in-house delivery effectively and reaching an audience or else you will not receive orders.

FOH 370

FOH Delivery Insurance Back of House 370

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 212

Point of Sale Customer Service Email Marketing Website Management 212

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

SpotOn

MAY 8, 2024

Countless business operations compete for your attention and, inevitably, some will fall by the wayside. Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. Delivering that seamless omnichannel experience has been especially essential for restaurant operators in the past two years. The Quest for the Holy Grail.

Mobile Ordering 209

Mobile Ordering Email Marketing Loyalty Program Customer Experience 209

Restaurant365

DECEMBER 4, 2020

Certainly, 2020 brought challenges for the restaurant industry that most owners and operators didn’t see coming. COVID-19 has prompted massive changes in how restaurants operate. Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels.

2021 78

2021 Operations Mobile Ordering Social Media 78

Modern Restaurant Management

MARCH 26, 2021

The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. Whether customers order via text to order, online, or through an app—these orders will automatically connect to your restaurant management system. Fast-Track Your Online Time-to-Market.

Ordering 219

Ordering Mobile Ordering Online Ordering Email Marketing 219

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Buzztime Business

DECEMBER 26, 2023

They’re 3x more likely to look for photos of food than other generations, so a website update may be one of your 2024 bar and restaurant goals. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money. Save on both by making “marketing automation” one of your 2024 bar and restaurant goals.

2024 97

2024 Bar Email Marketing Loyalty Program 97

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Restaurant365

NOVEMBER 19, 2019

Becoming successful in the restaurant industry is difficult but staying ahead of operational challenges is even harder. To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Here are the top 10 operational challenges restauranteurs should expect in 2020: 1.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

FEBRUARY 26, 2021

What are the benefits of self-operated delivery for restaurants? These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Luckily, even beginners can easily get started with digital marketing by following a tried and true set of best practices that are used by so many others to great success. 1 Research, Research, Research.

SEO 174

SEO Website Management Email Marketing Social Media 174

The Restaurant Times

NOVEMBER 10, 2021

From managing the inventory to training the staff to be competent in the kitchen and with the customers, the restaurateur needs to take care of it all. Effective operations management is thus vital to run a successful restaurant business. Top Ways Of Enhancing Restaurant Operations Management.

Operations 52

Operations Management Management Front of House 52

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Even the most loyal guest will start to drift away if they can’t depend on the service, the product, or the hours of operation.

Cash Management 266

Cash Management Point of Sale Leadership Website Management 266