Modern Restaurant Management
APRIL 5, 2024
Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?
Modern Restaurant Management
MAY 30, 2024
. “With each new store, it’s like a new chapter in the Mellow story,” Anne Mejia, Senior VP Brand Development at Mellow Mushroom, told Modern Restaurant Management (MRM) magazine. “We completed a rebrand in November 2023 to solidify brand identity and jumpstart us into the next half-century.
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EATER
DECEMBER 4, 2020
Scott made it to Forbes ’ 30 under 30 list , where the magazine called him a “brand whisperer,” and he admitted to making $20 million from the McDonald’s deal — $5 million from the original endorsement, and $15 million in merchandise sales. Which, yeah, that chicken nugget pillow was pretty good.
7 Shifts
MARCH 30, 2022
Restaurant merchandise allows your brand to be given as a gift - either to or on behalf of some of your restaurant's biggest fans. For example, Cambridge Brewing Company often hosts giveaways for free beer and merchandise on Instagram. Restaurant Merch. If someone lives near your restaurant (and we know they do!),
Modern Restaurant Management
JANUARY 2, 2024
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. Mobile payments and contactless transactions are expected to remain at the forefront, reflecting the sustained demand for swift and secure payment methods.
Perfect Daily Grind
APRIL 22, 2022
Fresh Cup Magazine relaunches as digital publication. The B2B coffee and tea magazine closed in 2020, but will now operate as an online publication. The Big Rabbit Roasters Kit includes a Peruvian espresso blend and merchandise. Wed, 20 Apr. Sat, 16 Apr – Starbucks CEO claims unionised workers may not receive employee benefits.
Future Food
MARCH 24, 2020
Magazines, newspapers and supermarket circulars all come out on a regular basis. Maximise your operational standards including beautiful food presentation, clear product display and ticketing, maintain strict hygiene and cleanliness and stay on-brand with all signage, promotions and visual merchandising.
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