Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram has made numerous changes to its algorithm and interface since its launch in.

Marketing 193

Marketing Influencer Social Media Food Supply 193

Bingage

APRIL 26, 2023

Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. What are the Benefits of Social media marketing in E-commerce? More traffic to your website Your website is where your marketing and sales happen.

Social Media 98

Social Media Marketing Influencer Advertising 98

Social Hospitality

DECEMBER 2, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media. Currently, over 2.5

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Social Media Influencer 2025 2009 317

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. More than 2.5

Marketing 199

Marketing Social Media SEO Front of House 199

Next Restaurants

APRIL 17, 2024

By Eric Tress, Contributor In today’s world, foodies flock to restaurants that tantalize their taste buds – and their Instagram feeds. With over two billion users (and still growing) , Instagram is a goldmine for restaurants looking to boost engagement and stand out from the crowd. Why Use Instagram for Your Restaurant?

Social Media 78

Social Media Seasonal Menu Customer Experience Specials 78

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. It can also influence their purchasing decision. One way to do this is by building social proof.

Social Media 199

Social Media Email Marketing SEO Consumer Goods 199

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 29, 2023

As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. View this post on Instagram A sight for sore eyes. Invite influencers ?? Plan your staffing ????? Advertise! ??

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Social Hospitality

JUNE 15, 2019

On its surface, Instagram is simple. But if you do all that, and your follower numbers don’t budge, it may be time to consider a deeper dive into your Instagram strategy. Your Instagram popularity may have little to do with the quality of your food or service. Sure, there are ways to make your food more Instagram-worthy.

Influencer 170

Influencer Social Media Events Marketing 170

The Rail

DECEMBER 9, 2022

Instagram is one of the most influential platforms that can be used to boost your restaurant’s online presence. And leveraging Instagram influencer campaigns is one of the best ways to accelerate results. Instagram influencers are content creators who have a huge following on Instagram.

Influencer 98

Influencer Social Media Sourcing Article 98

Social Hospitality

NOVEMBER 22, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media. Currently, over 2.5

Social Media 222

Social Media Influencer 2025 2009 222

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. If you belong to the Instagram generation, you likely take out your phone to take a picture. Instagram has truly changed the way people eat. If you haven’t switched to a business profile on Instagram, you should do so. Collaborate with Influencers.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

EATER

DECEMBER 21, 2023

Lille Allen | Eater The unlikely “it” bean of 2023 has had a meteoric rise, thanks largely to vegan and vegetarian influencers who are embracing it as a main character, not a forgettable side dish About six months ago, I started noticing food influencers on TikTok going gaga over butter beans. What the heck was going on? Bold Bean Co.

Influencer 116

Influencer 2023 Social Media Consumer Goods 116

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Leverage Influencer Marketing Influencer marketing is the other potential goldmine you cannot ignore. It’s not hard to see why.

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Social Media Email Marketing Influencer Events 128

Modern Restaurant Management

MARCH 8, 2023

From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience , consumers are now expecting restaurants to deliver an experience beyond flavor. What Has Instagram Got to Do With It? Owners and managers must become digital marketers as well as experts at running a restaurant.

Social Media 177

Social Media Customer Experience Website Management Customer Service 177

Modern Restaurant Management

JULY 8, 2021

It’s no secret that the influencer marketing industry is booming with billions of dollars. But what many fail to recognize is that mega influencers are not a one-size-fits-all, and they should instead consider partnering with a micro influencer. And there’s even more trust with micro influencers.

Influencer 199

Influencer Consumer Goods 2016 Marketing 199

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. You can share your identity and reach a wider audience through Facebook, Instagram, Twitter, or Snapchat. Does this type of marketing work in 2022?

Marketing 199

Marketing Email Marketing SEO Social Media 199

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Cost-effective Marketing Social media marketing can be an incredibly cost-effective way to promote your restaurant. Don’t forget about video.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

MadMobile

APRIL 20, 2023

However, sometimes managing social media marketing can feel overwhelming and almost like a second job. Platforms such as Instagram, Facebook, Twitter, and now Tik Tok can offer your restaurant promotional content that can help you build relationships one post at a time. Social media is today’s most influential networking tool.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 195

Marketing Social Media Fast Casual Influencer 195

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Lady Boss Blogger

AUGUST 8, 2020

As Instagram continues to grow, businesses have increased their advertising on the platform. Whether it be through buying ads or marketing through influencers, an e-commerce business relies heavily on social media to get their name out. But how can you do it with no budget?

Social Media 147

Social Media Influencer Advertising Marketing 147

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Micro vs. Macro Influencers.

Influencer 203

Influencer Marketing Social Media Online Ordering 203

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 166

2020 Influencer Point of Sale Food Safety 166

Modern Restaurant Management

MAY 28, 2021

There are millions of food pictures on Instagram at this very moment. Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. Researching current marketing trends.

Social Media 216

Social Media Website Management Mobile Ordering SEO 216

Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. 1 On Instagram, there are over 400 million posts with the hashtags: #food and #drinks. Find micro-influencers. In the U.S., Build your social media presence.

Social Media 97

Social Media Marketing Influencer Customer Service 97

7 Shifts

DECEMBER 1, 2020

Whether they’re checking out your Google reviews, scrolling through Instagram, or browsing your site, high-quality restaurant food photography is essential to how diners experience your business online. Great images can also make your social feeds online listings, and marketing stand out among the crowd. increase in sales.

Food 370

Food Management Management White Paper 370

Perfect Daily Grind

FEBRUARY 15, 2023

Baristas need to understand different brewing methods , as well as how grinding and extraction influence flavour,” he says. For these baristas, career progression into training, brand ambassador, or marketing roles could be viable options,” she adds. What about becoming a competitor or an influencer?

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Education Point of Sale Training Website Management 187

Modern Restaurant Management

JUNE 26, 2020

From share-worthy photos on Instagram to restaurant reviews on Facebook, social media platforms determine how the restaurants engage with the masses. When we have YouTube, Facebook, Instagram, and Twitter, do brands need another? Team Up with Social Media Influencers. TikTok: For the Digital-Savvy Younger Generation.

Social Media 178

Social Media Entertainment Influencer Consumer Goods 178

Restaurant Engine

JUNE 10, 2020

Get creative with your target audience on Instagram. In this article, we look at 10 benefits of promoting your restaurant on Instagram. 1: Instagram is Cost Effective. Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. 4: Influencers Increase Your Reach.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Focus POS

JANUARY 16, 2020

Because Gen Z also loves to dine out frequently, specifically in large groups and are of the “snap first, eat later” generation—meaning they share their every move on social platforms particularly Snapchat and Instagram. With this much influence, restaurants need to woo Gen Z inside their doors. Influencers. Micro-influencers.

Social Media 128

Social Media Recycling Influencer Fast Casual 128

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Here are the biggest takeaways for how restaurants can engage with Gen Z in ways that create a competitive advantage.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186