Facebook demographics can provide a wealth of information about consumers from a variety of demographics. This information can be a major boon for restaurants interested in learning more about customers' online ordering habits and how to better reach these customers. The following are some major takeaways about online ordering habits amongst New Zealanders and Australians.
Advertising Insights
In terms of advertising insights, New Zealanders and Australians were 2.4 times less likely to engage with a traditional narrative ad, as opposed to Mobile Ads. This is particularly useful information for industries focused on getting online order conversions, since it means that customers are already on the devices that they need to complete the order itself. Information from Facebook Insights that offers a look into customer behaviors in response to different ad mediums can be a great starting point for restaurants looking to maximize the impact of their social media advertising.
Leverage Hot Topics to Stay in the Conversation
Analyzing the Hot Topics in Australia for April 2018 provides some useful insight into what gets Australians talking on social media. Ensuring that your restaurant's social media profile keeps some of these topics in your normal content rotation can be a great way to keep audiences engaged with your business. While a past month's data may seem unhelpful in the current month, analyzing the topics that seem to trend gives you a way to forecast future posts. For example, in January, some of the most popular topics online amongst Australians were entertainment, sports, holidays, and events. Anticipating upcoming sports events or holidays that are likely to be equally as popular in users' feeds gives you a leg up in the future.
As you can see, it's not so hard to find and analyze data based on the demographics you want to reach. Are you interested in learning more about how to leverage these facts and figures? Contact us today to discover how we can help.