7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. With time-clocking software, employees clock in and out with the touch of a button. Kiosk ordering Your busy customers don’t always have time to wait in line.

Management 195

Management Management Email Marketing Point of Sale 195

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Yes, you do.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.

Technology 224

Technology Loyalty Program Fast Casual Email Marketing 224

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

Mobile Ordering 199

Mobile Ordering Marketing Menu Fast Casual 199

ChowNow

NOVEMBER 11, 2020

Even those with their own restaurant ordering system may list their restaurant on one or more delivery apps to tap into large user bases and strong brand recognition. But with commissions taking between 15 and 40 percent of every order , these apps make it extremely difficult for restaurants to turn a profit.

Ordering 138

Ordering Loyalty Program Online Ordering Mobile Ordering 138

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 78

Website Management SEO Mobile Ordering Online Ordering 78

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. We won’t take long. What are transactional emails?

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Cons: Creating your website can take up a lot of time out of your busy schedule. With so many website designers and developers out there, how do you know whom to trust?

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing. Represent the Kids.

Mobile Ordering 233

Mobile Ordering Email Marketing Online Ordering Point of Sale 233

Mad Mobile

MARCH 8, 2024

Tableside ordering systems are set to revolutionize how diners interact with your restaurant. Implementing a tableside ordering system doesn’t have to be complicated, but there are inherent challenges you’ll have to overcome. In 2023, over 80% of restaurants adopted a digital ordering system to enhance the customer experience.

Ordering 40

Ordering POS Online Ordering Mobile Ordering 40

7 Shifts

MARCH 10, 2021

The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan.

Management 370

Management Management Small Business Email Marketing 370

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. There are so many options out there!

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

7 Shifts

MARCH 10, 2022

To help you narrow down your search, here are 24 of out favorite restaurant management apps to start using in your restaurant today. The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. Top Restaurant Management Apps. TouchBistro. Team Communication.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2021 148

2021 Mobile Ordering Online Ordering Download 148

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. With text messaging, you can do the following things to increase engagement: Notify customers when their pick-up orders are ready. Let customers text to place an order. Email is also a positive customer engagement strategy.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

MARCH 20, 2020

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

Email Marketing 204

Email Marketing Online Ordering Franchise Franchising 204

Modern Restaurant Management

FEBRUARY 2, 2022

Take Advantage of Technology. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. Go Digital. Don't forget QR codes.

Loyalty Program 192

Loyalty Program Online Ordering Social Media Mobile Ordering 192

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. He knew that online ordering would be increasingly important to a restaurant’s success as this trend continued.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Focus POS

JANUARY 18, 2022

Intro: Now that the holiday season is over, it’s time to take stock of your restaurant’s equipment. What’s been worn out over the year and what seems outdated? Mobile POS. Patrons are looking for the most convenient options when going out. They want the most out of their experience with as little effort as possible.

2022 78

2022 Technology Loyalty Program 2025 78

Open for Business

NOVEMBER 21, 2022

Today’s tools are high-tech, user-friendly, and mobile so you don’t have to be physically in the restaurant to stay on top of the business. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It empowers restaurant owners to send highly targeted marketing messages.

Technology 147

Technology Front of House Back of House Online Ordering 147

ChowNow

MAY 7, 2019

If you haven’t started offering online ordering yet, you’re not alone. If you have online ordering at your restaurant but you’re still trying to figure out how to give your customers a superior experience without breaking the bank—well, you’re not alone there either. How many orders do you currently do per day?

Online Ordering 79

Online Ordering Ordering Mobile Ordering Demo 79

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

FEBRUARY 22, 2021

The software processes and tracks customer orders then distribute the rewards when a qualifying purchase is made. Consider developing a mobile app that customers can access to view loyalty program promotions and their purchase history. According to TextMagic, 81% of consumers search for restaurants on their mobile devices.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JULY 27, 2020

Leveraging a conversational, mobile messaging-based approach using the Rival Technologies platform, the study engaged 245 consumers from a mobile community of US consumers. Ordered food from a drive-thru. Ordered food for pick up (via online, phone, etc.). Ordered food for delivery (via online, phone, etc.).

Mobile Ordering 202

Mobile Ordering Online Ordering Consumer Goods Food Safety 202

Modern Restaurant Management

JULY 1, 2021

By leveraging advanced tech solutions, operators can take advantage of this crucial shift in demand and make the most out of this dining resurgence. Guests are enthusiastic to return to in-person dining, and restaurants have an opportunity to extend that excitement both before and after their visit through marketing automation.

Dietary Restrictions 156

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 156

7 Shifts

MARCH 16, 2022

In order to deliver on both these accounts, it's critical to cultivate an environment where people — customers and staff alike — want to be. You can personalize your interactions even further by taking the time to learn a few key details about each of your staff members (e.g., Acknowledge Your Employees.

Front of House 370

Front of House Back of House Communication Customer Service 370

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. However, you’re also probably all too familiar with the hefty online ordering fees (up to 40% of each order!)

Online Ordering 68

Online Ordering Ordering Mobile Ordering Back of House 68