Modern Restaurant Management

FEBRUARY 10, 2023

Discover 12 things your website must include to boost reservations and revenue. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Yes, you do.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

JANUARY 20, 2023

And this huge event draws in a lot of people who are looking for a quick and easy meal. Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Junior M.A.F.I.A.)

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Communicate with Customers on Social Media.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. A seamless reservation process.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. This information can then influence your marketing initiatives. Reservation tracking If your restaurant accepts reservations, you’ll need a tracking tool to manage them. Reservation-tracking tools allow customers to make and edit reservations online.

Management 195

Management Management Email Marketing Point of Sale 195

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Open for Business

MAY 9, 2024

Look around your restaurant and see what spaces you can offer for private events. In addition to updating your OpenTable profile, use social media, email marketing , and your restaurant's website to create buzz around your summer offerings.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page?

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. Online Reservations and Ordering : Utilizing online reservation systems and digital ordering platforms allows restaurants to collect customer data during the booking or ordering process. Imagine using advanced WiFi marketing technology in your restaurant.

Seating 178

Seating Innovation Marketing Loyalty Program 178

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. Some customers may find Squarespace's customer support options frustrating.

Website Management 370

Website Management Online Ordering SEO Hiring 370

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Be In Charge of Your Own Marketing. But don’t stop there. Attract and Retain Guests with a Loyalty Program.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. The answer is social proof. Use psychology.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. The answer is social proof. Use psychology.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. These tech-powered tools can make everyone’s job a little bit easier.

Technology 147

Technology Front of House Back of House Online Ordering 147

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Buzztime Business

SEPTEMBER 20, 2023

These 32 football promotions and event ideas will help you get your slice. Straight Outta Sofas: Make It an Event Your fiercest competition for football’s biggest game on February 2nd? A real event. Inspire customers to ditch the couch with event-focused football promotions and these marketing tips. billion pie.

Email Marketing 78

Email Marketing Social Media Events Back of House 78

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. But they can also generate excitement on social media and create buzz about your restaurant. Easter decorations can make a regular teacup Instagram-worthy.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

The Rail

AUGUST 18, 2023

By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. This is why we use blogs and social media posts to lure people to our place!

Bar 52

Bar Marketing Email Marketing Social Media 52

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Keep customers from congregating in waiting areas by adopting a reservations-only business model. Protect Your Employees.

Social Media 203

Social Media Food Safety Cash Management Kitchen Safety 203

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already.

Marketing 225

Marketing Social Media Email Marketing Innovation 225

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. You'll want to kick things off with an effective restaurant marketing strategy. Be sure to plan ahead so you have plenty of time to market your event. It's peak summer.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned.

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40