7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Is your website optimized, and does it provide a good user experience? Optimization of NAPs.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

Restaurant Engine

DECEMBER 27, 2023

It’s time to think about collaborating with an influencer. As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. In this article, we uncover six reasons a restaurant might consider collaborating with an influencer.

Influencer 65

Influencer Social Media Online Ordering Advertising 65

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.

2024 202

2024 Food Supply Kitchen Safety Influencer 202

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

Advertising 198

Advertising Marketing Coupons Customer Service 198

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

JANUARY 17, 2024

First, Segment Your Audience Your guests want you to know their lifestyle and consumers often feel frustrated when the buying experience feels impersonal. Keep your customers coming back for their favorites by saving their preferences and offering them to place those same orders again.

Loyalty Program 195

Loyalty Program Mobile Ordering Customer Experience Back of House 195

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. 7 Ways To Successfully Market Your Restaurant Utilizing Food Influencers .

Influencer 52

Influencer Marketing Food Social Media 52

Modern Restaurant Management

JANUARY 30, 2024

They research potential new offerings extensively, preparing thoroughly before launching rather than rushing to market. They must connect to priorities across key operations, marketing, customer service and finance roles. They must connect to priorities across key operations, marketing, customer service and finance roles.

Leadership 203

Leadership Small Business Cash Management Customer Experience 203

Modern Restaurant Management

DECEMBER 12, 2023

It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. However, there are enduring effects, both in terms of the labor market and how individuals perceive work.

2024 203

2024 Customer Service Customer Experience Social Media 203

Modern Restaurant Management

APRIL 11, 2024

Many of the businesses on the list resonate with diners because they have successfully filled a customer need in an impactful way. Brands like Scooter’s Coffee and Wawa, with their drive-thru food pickup locations, emphasize speed and customer service to keep customers moving through their day.

Social Media 186

Social Media Small Business Customer Service Customer Experience 186

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Izettle

MARCH 28, 2019

The customer is king! The customer is always right! The customer is yeah, yeah, we get it! It’s no secret how important customers are to a growing business. But have you ever thought about how you could better connect with your customers? How could it improve customer satisfaction?

Customer Experience 45

Customer Experience Customer Service Point of Sale Consumer Goods 45

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants. This is beneficial for your brand as it seamlessly turns a potential customer’s “discovery” into action.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 391

Menu Seasonal Menu Front of House Café 391

Perfect Daily Grind

JUNE 22, 2022

Over the past few years, demand has been growing for coffee that is easy to prepare and high in quality – and we’ve subsequently seen a rapidly-growing market for self-serve coffee machines emerge. So where is this market heading as the demand for both convenience and quality continues to increase?

Serving 135

Serving Marketing Customer Service Beverage 135

Culinary Cues

AUGUST 19, 2023

PART ONE: An Immigrant Nation Melting Pot: America was the land of opportunity and tens of thousands came to our shores, through Ellis Island, and stood at the gates of New York ready to become American and bring their ethnic influence the country’s profile. The Depression: The Roaring Twenties ended when the markets collapsed worldwide.

Hotels 339

Hotels Influencer Compost Recycling 339

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Izettle

MARCH 28, 2019

The customer is king! The customer is always right! The customer is yeah, yeah, we get it! It’s no secret how important customers are to a growing business. But have you ever thought about how you could better connect with your customers? How could it improve customer satisfaction?

Customer Experience 40

Customer Experience Customer Service Point of Sale Consumer Goods 40

Modern Restaurant Management

APRIL 16, 2024

A friend tells you a restaurant has bad service and gave her food poisoning. Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. But what if you could ask those survey questions in real time to real customers? Would you still go?

Social Media 110

Social Media Loyalty Program Online Ordering Customer Service 110

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. And how can you infuse your optimism into your marketing?

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

MARCH 16, 2023

The restaurant industry is an increasingly competitive market. And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty.

License 189

License Loyalty Program Customer Experience Customer Service 189

Modern Restaurant Management

JUNE 19, 2023

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

Mobile Ordering 188

Mobile Ordering Sports Travel Customer Experience 188

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

FEBRUARY 1, 2024

The restaurant sector is at an equilibrium in an era when convenience is key and customer preferences are continuously changing. Food delivery services have not only changed the way people eat, but they have also provided restaurant operators with both obstacles and possibilities.

Delivery 100

Delivery Food Food Supply Customer Service 100

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Have your chefs experiment with new dish ideas beforehand to attract old and new diners to try some fresh cuisine!

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. In 2021, more than 27.1

Franchise 197

Franchise Franchising Social Media Loyalty Program 197

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Restaurant Engine

AUGUST 23, 2023

Position your website to influence your customers’ orders and watch your sales rise. First, it’s the centerpiece of all your restaurant marketing. And third, it’s where customers can go to find out your location and your hours. It’s also essential because your restaurant website influences a customer’s order.

Influencer 52

Influencer Ordering Online Ordering Customer Experience 52

Modern Restaurant Management

MARCH 8, 2023

From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience , consumers are now expecting restaurants to deliver an experience beyond flavor. In a world still recovering from a pandemic and economic crisis, consumers long to escape into experiences of delight and togetherness.

Social Media 180

Social Media Customer Experience Website Management Customer Service 180