7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Create an awesome website.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Dedicated account support manager, and expert consultation.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Customer Experience 104

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Dedicated account support manager, and expert consultation.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Customer Experience 105

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Marketing and Promotions. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Send customers special offers, communicate directly, and keep them up to date. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Communicate with guests. Table management software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Food, Menus and Kitchen Management. Coffee and Beverage Management. Design and Facility Management.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. " What are the most effective ways to reach customers and engage with them and the community? and how they can best reach you.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Focus POS

SEPTEMBER 10, 2020

It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Restaurants can leverage software like upselling prompts to conduct better and more effective marketing. Take that into consideration when you’re planning your marketing strategy. SMS and email marketing.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Then you can get quotes from builders outside your state to get a better understanding of what the competitive market might be.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Identifying slow and peak hours to provide special offers, time-sensitive discounts, and happy hours. Restaurant CRM communication.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Get Beyond

JANUARY 4, 2024

For example, if you’re coming up against writer’s block crafting a marketing email, it could be the perfect time to turn to ChatGPT to help you write a rough draft. You may bring in a consultant who specializes in customer service to retrain your team. Refocusing on the human touch can help your business stand out.

2024 52

2024 Small Business Cash Management Email Marketing 52

Deliverect

MARCH 4, 2021

In this interview JP Then, the founder of Slerp , an e-commerce platform and order management system for the UK hospitality sector, shares valuable tips and tricks for the modern omni-channel restaurant that wants to optimize their online sales channels. Then really shout about it with creative content across your website, social and emails.

Online Ordering 145

Online Ordering Mobile Ordering Email Marketing Website Management 145

BNG Point of Sale

NOVEMBER 20, 2020

This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. This new online ordering system allows waiters, managers, and customers to send orders directly to the kitchen.

POS 98

POS Ordering Online Ordering Mobile Ordering 98

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Furthermore, the pandemic has eliminated the need for salespeople, forcing many operators to heavily rely on website/app focused shopping.

2021 52

2021 Email Marketing Front of House Online Ordering 52

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Promotions and specials. Social Media Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. Whatever you decide to do, the first step is to activate communication channels with your customers to let them know what’s going on.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Size of U.S. You’ll have to package.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Modern Restaurant Management

OCTOBER 21, 2019

A recent study found that 60 percent of consumers prefer to pick up the phone to get in touch with local businesses instead of emailing them or contacting them via social media. There are now phone solutions that allow owners and managers to see what their customers are calling about, the frequency at which they're calling and more.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. ROI – Return on investment.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212