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Please Stop Buying Food From Social Media Influencers 

EATER

The pink sauce, as it now appears on Walmart’s website. From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. going viral on social media can get even businesses that are doing things right in trouble.

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Why Truth in Advertising Matters

Indoor Media

The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. Generally, the FTC will send a warning letter before taking any action against false advertising, giving the perpetrator time to remove the ad and make good. Social media advertising works best for this.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Restaurants often use social media to target users. Don't let your customers leave your website without offering value.

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Checklist For Reopening Your Restaurant

Modern Restaurant Management

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Minimize the risk of contact between the customer and the cashier by installing a protective screen at cash registers.

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Toes in the Water: Transitioning to Reopen

Modern Restaurant Management

With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind. Emily Washcovick.

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7 Pop-Up Restaurant Marketing Ideas: How to Successfully Market a Pop-Up in 2023

The Restaurant Times

Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. Since 2005, sales of food services and drinking places have nearly tripled as customers have changed their focus on where they spend their cash. . Know Timing Is Everything.

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How to keep your food business going during the COVID-19 / corona crisis

Deliverect

As more cities and countries are implementing social distancing measures in an attempt to slow down the coronavirus outbreak, local businesses will feel the impact. So how can the food industry try to keep its head above water during these difficult times, and how can consumers continue to support their local food and hospitality businesses?