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DON’T NICKEL AND DIME YOUR GUEST or IMPRESS THEM WITH QUANTITY

Culinary Cues

There’s a reactionary movement that I keep seeing in restaurants; a movement that assumes the answer to the restaurant bottom line is to take more and give less or give too much to justify raising prices. A menu should thus be designed and priced to make those items seem essential. Help them out.

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THE EVOLUTION OF THE AMERICAN RESTAURANT

Culinary Cues

Beginning with a few flamboyant artisans like Jeremiah Tower, Paul Prudhomme, Wolfgang Puck, and Alice Waters – the chef came out from behind the curtain as the star of the show, the person responsible for over-the-top food that wowed and inspired people of all socio-economic backgrounds. The entire experience was elevated and so were prices.

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THE INTER-DEPENDANCE OF BUSINESS AND COMMUNITY RESTAURANTS

Culinary Cues

The stores were empty, and restaurant service staff were staring out windows from the vantage of unfilled seats. The look of the service staff, cooks on the back loading docks grabbing a smoke break, salesclerks with arms folded, starring out shop windows, and nervous shop owners checking their bank accounts on cellphones was disconcerting.

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CHARGING FOR BREAD -SERIOUSLY?

Culinary Cues

Shrinkflation” is a descriptor for reducing the size of packaged goods while either keeping selling prices where they were or raising prices while portions are being reduced. It only takes a few seconds to move from being a “go along for the ride” consumer to feeling screwed. Bread has always been a given.

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THE 2021 CHEF SKILL SET

Culinary Cues

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

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THE TEN KEYS TO RESTAURANT SUCCESS – POST PANDEMIC

Culinary Cues

Here are some thoughts. [] IT’S STILL ABOUT THE FOOD: People go out to eat for a variety of reasons – convenience, social interaction, a change of pace, business travel, vacations, celebration, or habit. Does it stand out as something in a class all to itself?” Plan better – train harder, takes on new meaning.

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DO IT RIGHT

Culinary Cues

This is a topic I have presented numerous times and it seems as though whenever I travel it rises to the top of my thinking. Unfortunately, dining out and finding the right place to work is oftentimes a wishful roll of the dice. Find out everything you can about your guests and potential guests. It’s all about your people.