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Why Cali BBQ is a Digital-First Restaurant

7 Shifts

Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. Then we started to tell our own story online. What do you use for marketing?

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Creating a restaurant website: Why it matters and how to nail it

Open for Business

Read the full article below to learn more about the benefits of building and maintaining a website for your restaurant, as well as helpful tips to get started. A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic.

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Digital Marketing Tips to Attract More Valentine’s Day Diners

Modern Restaurant Management

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Leverage CRM Tools That Will Make Your Customers Swoon.

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The Top 24 Restaurant Management Apps for Owners and Operators

7 Shifts

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Team Communication. Toast Order & Pay. Look no further than Toast Order & Pay. Apple | Android.

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7 Issues that Threaten the Franchisor and Franchisee Relationship

7 Shifts

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of trust and communication between both parties worsens this cycle, with franchisees of worldwide restaurants like McDonald’s, Dominos, and Subway having very public disputes with their franchisors.

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How to Manage Multiple Restaurants and Locations

7 Shifts

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

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Mobile marketing for restaurants: Catching customers on the go

ChowNow

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.