24/7 Waiter

FEBRUARY 1, 2024

With the expansion of the digital world, social media marketing has become one of the predominant ways to get your message out there. Furthermore, by integrating your online ordering food system into social media you can create awareness and gain customers. Let them know important details like pick-up and delivery options.

Social Media 36

Social Media Online Ordering Ordering Advertising 36

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 197

Marketing Front of House Back of House Food Truck 197

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Restaurant Times

AUGUST 23, 2021

From placing orders by phone to directly ordering via apps, ordering from restaurants has undergone a revolutionary shift, especially post COVID-19. In the pre-COVID times, online ordering was used to compliment the dine-in services of restaurants. 5 Ways Online Ordering System Enhance Restaurant Sales.

Online Ordering 59

Online Ordering Ordering Mobile Ordering Food Order 59

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

ChowNow

APRIL 18, 2022

One of the easiest ways to raise awareness of your online ordering with your current customers is using in-store marketing materials, like promo cards and targeted signage. when ordering online versus ordering in person or on the phone–so it’s well worth encouraging your regulars to embrace your restaurant’s digital side. .

Online Ordering 78

Online Ordering Dine-in Ordering Download 78

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Clean up your online NAP data. ” decisions.

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Rocket Fuel

DECEMBER 1, 2022

With the 2020 COVID-19 pandemic, the ordering process has changed, and the delivery channel skyrocketed. To process the high volume of orders coming in from numerous channels, you need to have a very smart online ordering system. How To Pick an Appropriate Restaurant Online Ordering System?

Online Ordering 52

Online Ordering Ordering Point of Sale Mobile Ordering 52

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. Many pizzeria owners and operators are already fed up with these third-party online ordering fees.

Online Ordering 68

Online Ordering Ordering Mobile Ordering Back of House 68

The Restaurant Times

NOVEMBER 17, 2021

Restaurants are now adjusting to the new normal and online ordering is paving the path to success for many restaurants. Dine-in income has dropped by over half and as a result, numerous eateries have closed or are considering transitioning to online ordering. In House Online Restaurant Ordering System – The Basics

Online Ordering 52

Online Ordering Ordering Front of House Food Order 52

Touch Bistro

JULY 1, 2021

Now, more than ever, restaurants are leaning into online ordering as a way to streamline takeout and delivery, and help their businesses recover from the impact of the pandemic. Get TouchBistro Online Ordering. Third-Party Online Ordering Apps vs. Direct Online Ordering. And for good reason.

Online Ordering 52

Online Ordering Ordering Back of House Front of House 52

Modern Restaurant Management

MAY 8, 2024

More than half (55 percent) of global consumers say automated food preparation is unacceptable for both quick service and table service restaurants, while nearly half (49 percent) say they’re likely to order food through an artificial intelligence tool, such as a chatbot or drive-thru.

Front of House 186

Front of House Mobile Ordering Customer Service FOH 186

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

AUGUST 4, 2020

The term omni-channel has long been used in the retail space to describe the varied range of options given to consumers to collect their purchases (in-store, online, drive-up, app), but restaurants have typically only needed to engage with customers on one or two channels – dine-in and carry-out – to prosper. card swipes.

Marketing 128

Marketing Online Ordering Customer Experience Consumer Goods 128

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. That can have a huge impact on business marketing. Let’s go over a few ways to do that.

Marketing 172

Marketing Social Media SEO Customer Experience 172

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement. Up the personalization ante by providing QR code ordering. Give patrons several payment options when ordering through QR codes.

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. hours, offerings, website link, ordering link, reservations and reviews).

Social Media 181

Social Media SEO Online Ordering Website Management 181

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation 2022 189