7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. A seamless reservation process.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already.

Marketing 225

Marketing Social Media Email Marketing Innovation 225

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. You'll want to kick things off with an effective restaurant marketing strategy. Be sure to plan ahead so you have plenty of time to market your event. If not, there are plenty of ways to advertise online.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. User-generated content, as it is called, is a key part of restaurant marketing. Keeping your walk-in guests happy is a must, whether or not you accept reservations.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 203

Social Media Food Safety Cash Management Kitchen Safety 203

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

360Training

JUNE 18, 2020

Promote Events: You don’t need to be a social media master, but if you’re hosting events, adding new dishes, or changing your hours, you should post about those things. It’s free advertising! It’s good advertising, and it reminds other customers to review without asking them for it. One and done.

Social Media 78

Social Media Email Marketing Online Ordering Customer Experience 78

The Restaurant Times

MAY 10, 2021

You can create advertisements and pay to have them featured on various social media sites such as Facebook and Instagram. Social media marketing is a huge field in itself. Such events will draw a huge crowd and introduce many new customers to your establishment. Use Email Marketing. Source : pexels.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Social Media Marketing. Email Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Mad Mobile

MAY 22, 2024

Consider offering your loyalty members early access to new menu items or inviting them to exclusive events, like drink tastings, that are only available to top-tier customers. Microtargeting and personalization play a significant role in digital marketing. Again, there are many marketing possibilities.

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

Bingage

NOVEMBER 18, 2019

People must be searching for the New Year events for 2019 , it will be great if you add your name too! And for that, you don’t need to create a completely different menu, instead of that use creative Restaurant chalkboard signs put it in outside the restaurant and start advertising. Go with Mild decoration. Promote via SMS.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

The Restaurant Times

SEPTEMBER 22, 2021

Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily. Carefree Reservations . As early as 2018, an estimated 84% of all branded communication was visual.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Ordyx

JANUARY 29, 2020

Places that offer special events menus, especially when it comes to the day of love should try to reach all potential audiences. Schedule Your Most Skillful Staff ​ ​ ​ For some individuals, going out for dinner is not a frequent event, so it is your duty to make Valentine's Day a memorable experience.

Social Media 52

Social Media Email Marketing Advertising Customer Experience 52

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

Marketing 61

Marketing 2021 Social Media Website Management 61

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Touch Bistro

MARCH 30, 2021

If you have a full marketing plan , you may already have some ideas of what to do and how to execute them. To help speed up the process, we’ve highlighted the main areas you’ll want to look at a few weeks ahead of Mother’s Day at your restaurant, and what to consider for each: Menu Staffing Equipment Marketing.

2021 79

2021 Email Marketing Social Media Seasonal Menu 79

Gourmet Marketing

SEPTEMBER 10, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. There’s also a psychological trick you can use to get your website visitors to make a decision to order or make reservations more quickly. You can use the blog to highlight special events, new mouth-watering dishes, and even gift card offers.

Design 84

Design 2021 SEO Mobile Ordering 84

Modern Restaurant Management

AUGUST 19, 2020

Restaurants may compete by creating more and more elaborate experiential dining, whether it's adventuresome, like dining in the dark, or communal, where our social media habits organize dining events with like-minded individuals. Owners and marketers must bring their efforts to the next level to stay in business.

Kitchen Safety 225

Kitchen Safety Food Safety Loyalty Program Technology 225

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. A final piece of advice for restaurants is to invest in a user-friendly reservation system. Connecting with consumers’ Covid-19 fatigue. Retooling the on-premise.

2020 185

2020 Mobile Ordering Guest Recovery Customer Service 185

EATER

MAY 11, 2021

And getting it back open again, keeping in mind the different requirements and interest in food halls, fine dining, events, retail, and bars, is its own unique challenge. We have different venues for events. And then, you have to advertise and get the word out. We just send the email out, people order on our website.

Fine Dining 100

Fine Dining Back of House Travel Kitchen Safety 100

Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A. The global food delivery market is expected to grow to 11.4 Ghost Kitchens.

2020 135

2020 Kitchen Safety Consumer Goods Point of Sale 135

Modern Restaurant Management

MAY 5, 2020

Engage Acquires Boston Market. Boston Market® was acquired by Engage Brands, LLC, one of the Rohan Group of Companies, owned by real estate investor and restaurant operator, Jignesh (Jay) Pandya of Bucks County, Pennsylvania. “The hospitality market has clearly taken a powerful hit during this time of crisis.

Guest Recovery 104

Guest Recovery Food Safety Loyalty Program Point of Sale 104