Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. First, run a self-assessment of your business by determining: Restaurants offer both a product and service.

Employee Relations 182

Employee Relations Small Business Advertising Customer Experience 182

The Restaurant Group

NOVEMBER 24, 2022

Experiential Dining Despite over two years of pandemic-induced slowdowns in dine-in traffic, unique dining experiences will continue to attract huge audiences. The trend centers on providing customers the opportunity to enjoy a unique experience with delicious food. Their businesses are sure to stand out from the crowd.

2023 88

2023 Consumer Goods Advertising Customer Experience 88

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 398

Point of Sale Back of House Document Download 398

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. The younger generations don’t just want great food, they expect memorable experiences.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. How Each Works.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Indoor Media

JANUARY 2, 2018

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Inviting them to find your other paid advertising is a wild goose chase.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Lavu

NOVEMBER 17, 2023

In the face of intense competition and fluctuating consumer demand, consistently turning a high profit becomes a monumental task. Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Adapting to consumer preferences and market trends is key to their success.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

7 Shifts

DECEMBER 27, 2019

The turnover rate for quick service restaurants is 123% , which means that the number of team members who leave in one year outnumbers the average number of staff in the entire restaurant. Team culture and customer service also suffer. Orientation and training ($820.96): Onboarding are training are costly and time consuming.

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. What’s the big deal with repeat customers?

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Simplify Their Lives.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Events 148

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. A customer persona is based on your customers’ demographics, behaviors, and ways of thinking.

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? It’s just as important to maintain and please your existing customer base. Your existing customer base is the foundation of your future customer base. This is because your existing customers are already your best customers.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. 57% of consumers looked at restaurant reviews. 20% of consumers follow content creators who review restaurants. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

DECEMBER 14, 2017

However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. Because many small healthcare practices have limited budgets, you may not be left with much cash for advertising. Shopping Cart Advertising. Let’s review. Pay-Per-Click.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Modern Restaurant Management

MAY 26, 2023

Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. Below, Martha Marchesi, CEO of JK Design —a full-service creative agency with a powerhouse roster that includes Tiffany & Co., This can not only lead to a weakened brand image, but also outright customer dissatisfaction.

Hospitality 98

Hospitality Social Media Customer Service Email Marketing 98

Cheetah

JANUARY 13, 2022

In the world where consumers are bombarded by options, competition is fiercer than ever. In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . But no one forgets their mobile phone.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

FEBRUARY 5, 2020

Pressures from minimum wages, ever-increasing price competition, traffic declines, new and evolving consumer behavior have created immense challenges for the restaurant industry, most pointedly in casual and dining quick service segments. How a restaurant classifies its customers impacts promotions, marketing and advertising.

Customer Experience 186

Customer Experience Casual Customer Service Advertising 186

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Modern Restaurant Management

AUGUST 4, 2020

The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. Many restaurants have quickly invested in technology to help build the omni-experience. card swipes.

Marketing 103

Marketing Online Ordering Customer Experience Consumer Goods 103

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Creativity. Flexibility.

Marketing 225

Marketing Social Media Email Marketing Innovation 225

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Indoor Media

JUNE 21, 2021

You can’t have a business without customers. Centuries ago, if you wanted to sell food, you could go set up in a small frontier town, churn out beans or bread, or whatever you wanted, and have a steady stream of customers. mile radius, how do you ensure customers come to you and not one of your competitors? .

Travel 78

Travel Advertising Customer Service Consumer Goods 78

Modern Restaurant Management

DECEMBER 16, 2021

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 177

2022 Food Supply Back of House Kitchen Safety 177

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

Indoor Media

SEPTEMBER 2, 2021

Business owners have a million and one things to worry about at all times: revenue, employee satisfaction, growth, expansion, customers, and so on. It’s a difficult question to answer, and the answer differs depending on what kind of goods and services you’re selling. You don’t have to start with billboard advertising.

Advertising 78

Advertising Document Small Business Customer Service 78

Modern Restaurant Management

FEBRUARY 18, 2020

In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like.

Mobile Ordering 212

Mobile Ordering Front of House Fast Casual Customer Service 212