Remove Advertising Remove Communication Remove SEO Remove Social Media
article thumbnail

Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

article thumbnail

Maximize Your Restaurant’s 4th of July Sales

Modern Restaurant Management

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Get Social. Implement SEO Strategies. Consider a Small Advertising Campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week.

Seating 222
article thumbnail

Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199
article thumbnail

Creating a restaurant website: Why it matters and how to nail it

Open for Business

Clearly communicating these details can improve reservation volume and foot traffic. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Use this email marketing list to communicate updates or special occasions in the future.

article thumbnail

Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. With social media, we're able to reach people around the globe—it's so important. It's also important that what you put on social media is the same product you get [in person].

Marketing 284
article thumbnail

How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Does your dining room layout need a social distance inspired layout? If competitors are easier to find and communicate with, your business could lose customers quickly. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.