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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. As a result, people are dining out less frequently. Full-service dining has seen the largest decrease in patronage.

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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Why get a loyalty program? Why get a loyalty program?

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve Put your focus on first-party data.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. One way to do this is by providing customers with dynamic menus, which offer recommendations based on past orders and preferences. Customers want entirely personalized shopping experiences from retail to dining.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. This method is used by several large food chains, like Starbucks, Panera Bread, and TGI Fridays, which have attracted millions of customers due to their loyalty programs. There are several factors to consider.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Here are their responses. Lavu CEO Saleem S.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Missing menu items are a deal breaker. Gaps in menu choices and ability to customize disappoint consumers. The latest research was based on a survey of 1,508 American consumers.

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