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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. In 2021, we will see a dip in customer satisfaction. Here are their responses.

2021 229
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust. California.

2021 192
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Be Nimble, Be Quick: What Consumers Want in 2021

Modern Restaurant Management

And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021. A snapshot of the most recent survey results follows, with insights to guide 2021 planning. Consider these additional stats: 88 percent of families report visiting the drive-thru in the past two months. In other words, you have to be quick.

2021 181
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. The data finds consistent consumer behavior across both restaurant categories signalling the distinctions between fast food and fast casual restaurants are quickly evaporating.

2021 186
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Restaurant Experts’ 2021 Outlook, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Some of these innovations include digital menus, contactless payments, marketing solutions, and cloud-based POS. In 2021, the digitization of the restaurant industry will increase exponentially.

2021 193
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From Tech to Taste: Karl Goodhew’s Inspiring Journey of Innovation

The Restaurant Times

Charting a path that spans the domains of retail, e-commerce, and hospitality, Karl Goodhew’s story is a reflection of the remarkable possibilities that technology, innovation, and a relentless drive for change can create. Goodhew has a passion for technology and innovation and a vision for transforming the fast-casual dining industry.