7 Shifts

JANUARY 7, 2021

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. Which is where your restaurant marketing plan comes in.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Andy Rosenbloom, VP, Marketing, Buyers Edge Platform.

2020 198

2020 Kitchen Safety Food Safety Loyalty Program 198

Focus POS

NOVEMBER 19, 2019

But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Your strengths lie in restaurant management, not necessarily restaurant marketing, so we’ve pulled together four tips to up your marketing skills for 2020. Prioritize Local SEO.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

Modern Restaurant Management

NOVEMBER 4, 2021

What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences.

Mobile Ordering 204

Mobile Ordering Marketing Menu Fast Casual 204

Next Restaurants

JANUARY 27, 2021

At the beginning of 2020, none of us could have imagined how the year would unfold and how COVID-19 would affect our lives. As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. You also want to optimize your online marketing outreach. Have Rotating Specials.

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

JANUARY 13, 2020

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Specifically, restaurant operators will want to look at data insights from their POS system, customer transactions, and payroll to identify 2020 goals.

2020 190

2020 Website Management Online Ordering Point of Sale 190

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 215

Franchise Franchising Operations Loyalty Program 215

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 198

2020 Loyalty Program Mobile Ordering Fast Casual 198

Modern Restaurant Management

NOVEMBER 23, 2021

Auto-tags free up staff to create more meaningful moments, offer recommendations through targeted marketing, and make a lasting impression on guests when they dine on-site. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty. Sustaining Customer Loyalty.

Loyalty Program 190

Loyalty Program Email Marketing Customer Experience Seasonal Menu 190

Ken Burgin

FEBRUARY 29, 2020

Plus some thoughts last month on the need for a 2020 Plan B. We also have low-cost and sophisticated ways to reach out to customers, through targeted social media, email marketing, online bookings, websites and online directories – we can communicate much more effectively.

2020 88

2020 2001 2007 2009 88

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. In other words, gift card marketing is a valuable way to diversify your revenue stream, while increasing customer volume – two factors that are essential to business recovery in 2021.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 83

Marketing Email Marketing Social Media Loyalty Program 83

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a gloomy start to the new year, dining trends for 2020, the importance of discounts, holiday gift card sales results, delivery frustrations, soda curiosity and a consumer culture report. An Uncertain Start to 2020? Download the full report here.

2020 110

2020 Point of Sale Online Ordering Consumer Goods 110

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website. Don’t let the website's quirkiness fool you.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Sante

FEBRUARY 24, 2020

Last 2 Weeks Left To Grow Your Wine Brand's Presence In The US Market. Sommeliers Choice Awards gathers the top wine restaurant buyers, Master Sommeliers, wine directors who have a direct influence on the US on-premise market. March 10, 2020, is the last day to enter your wines with $90 pricing. Judging: May 18, 2020.

Marketing 130

Marketing Email Marketing 2020 Website Management 130

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page? What is a Link Page?

Social Media 190

Social Media Online Ordering Seasonal Menu Email Marketing 190

Open for Business

SEPTEMBER 18, 2020

Now is the time to get creative, stay flexible, and build stronger authentic connections—so we worked with the experts in email marketing at Emma on a guide to personalized email marketing that resonates with today’s diners. . Easy email marketing tactics to freshen up your existing content and increase impact.

Email Marketing 158

Email Marketing Marketing Loyalty Program Download 158

7 Shifts

MAY 1, 2020

jennabocking A post shared by Picaro (@picaroyxe) on Apr 1, 2020 at 3:26pm PDT. Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Available from our sister restaurant @unasaskatoon for pickup or delivery. A weekly meal kit subscription?

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

APRIL 28, 2020

Network: Available in 15 countries including Austria, Finland, Norway, Sweden, and the Philippines—their Canada operation has closed as of May 11, 2020. ?? COVID-19 update: GrubHub has offered greater marketing exposure on their app for struggling restaurants, but this also comes with a 3% rate increase. Sign up for Foodora ??.

Online Ordering 341

Online Ordering Ordering FOH Food Safety 341

ChowNow

JANUARY 22, 2021

In 2020, more than half of Americans downloaded at least one new app to purchase food and essentials and 45 percent more than one, according to Bluedot. . Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

DECEMBER 9, 2020

Our 2020 SMS Marketing Report found that checking, sending, and answering text messages is the number way people spend this time. Emails can get caught in SPAM filters or get lost in the jungle that is a typical email inbox. After someone places an order, they receive an email confirmation and receipt.

Email Marketing 213

Email Marketing Online Ordering Food Safety Customer Service 213

Modern Restaurant Management

DECEMBER 5, 2022

Many restaurant owners and managers immediately invested in multiple technology solutions to stay afloat in 2020, with contactless order and payment solutions being the most important. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in.

2023 190

2023 Guest Recovery Email Marketing Back of House 190

ChowNow

JANUARY 6, 2021

To say that 2020 changed the restaurant industry would be an understatement. But just as 2020 underscored the importance of online ordering, last year also emphasized the importance of choosing the right online ordering partner. And as an owner or employee of a restaurant, no one is more uniquely aware of the challenges faced than you.

2021 148

2021 Mobile Ordering Online Ordering Download 148

Food Business

DECEMBER 4, 2020

Alex Perez at Papi’s Cuisine is the owner/operator, who was poised to open his first restaurant in March of 2020. What is unique is his ability to marry his marketing and Squares’ technology to serve up his meals. First, it was mentioned in their monthly email message. But pushing out emails and posts are free/inexpensive tools.

Email Marketing 130

Email Marketing Social Media Online Ordering Presentation 130

Future Food

DECEMBER 15, 2020

Food & Hospitality Restaurant Openings & a Taste of What Was 2020. A part of saying goodbye to 2020, our group of culinary colleagues shared dinner at Ish last Saturday evening. Making the reservation was easy, the booking was re-confirmed with a personal call at 3pm and via an email at 4pm last Saturday.

Hospitality 78

Hospitality 2020 Food Hotels 78

Ken Burgin

MAY 9, 2021

Here’s a bunch of areas where you need to have emails, social posts and communication at the ready – almost like a putting the fire drill into action…. Alert your customers – through email, social media posts and signs on the window. Use Canva to design catchy signs – look sharp and professional.

Social Media 103

Social Media Email Marketing Communication Equipment 103

Restaurant365

NOVEMBER 19, 2019

Here are the top 10 operational challenges restauranteurs should expect in 2020: 1. With nearly half of the United States imposing higher minimum wages starting in 2020, restaurants also need to focus on optimizing labor costs (especially as a percentage of sales). Maintaining online reviews and social media marketing.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

7 Shifts

FEBRUARY 26, 2021

As of December 2020, 900 delivery-related roles have been created in the 9 months since March 2020. This is in comparison to 254 roles added in the 9 months before March 2020. With those logistics handled, “you can really just focus on the marketing and branding, connect with your guests, and running the kitchen," says Landers.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Indoor Media

NOVEMBER 4, 2021

However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

DECEMBER 29, 2020

2020 threw unprecedented challenges our way, causing chaos throughout the food and beverage industries. Already fairly widespread at the beginning of 2020, once the pandemic hit, the rate of online ordering soared to heights never seen before. Emails are an efficient way of reaching your target market.

2021 208

2021 Technology Online Ordering Email Marketing 208

Modern Restaurant Management

DECEMBER 4, 2023

A 2020 study on the psychology of queuing states that consumers are consistently inaccurate at estimating how long they think they’ve been waiting for. Businesses can even communicate directly with the patron through text, email, or live chat if necessary to keep them informed of other necessary status updates.

Customer Experience 203

Customer Experience Customer Service Technology Communication 203

Restaurant Clicks

MAY 5, 2020

Check out the best Instagram growth services for 2020 and grow your restaurant’s social media presence! . With their premium plan, you even get live chat support, VIP email support, and advanced targeting. . Their team is comprised of social media marketers, so they are experienced at growing social accounts for clients. .

2020 79

2020 Social Media Customer Service Food Supply 79