article thumbnail

[New Research] Just How Many People are Using Coupons?

Indoor Media

The coupon craze has risen to new heights. While consumers have always wanted to save money, Google Trends shows that interest in the term “coupons” has more than doubled since 2004. more…) The post [New Research] Just How Many People are Using Coupons? appeared first on IndoorMedia.

Coupons 78
article thumbnail

Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. As diners continue to prioritize saving money, however, they still need incentives to spend, such as coupons and loyalty programs that suit their needs.

Marketing 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity.

Coupons 238
article thumbnail

9 Important Hospitality Sales and Marketing Tips

Social Hospitality

From 2009 to 2017, gross bookings in U.S. Offer time-sensitive deals and coupons. In a world driven by social media and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte , industry growth is consistent throughout the past decade.

article thumbnail

The 3 Most Common Marketing Mistakes of New Restaurants

Indoor Media

It’s an exciting time to be a restaurant owner, as industry sales are expected to reach $799 billion in 2017 , the eighth consecutive year of growth. However, more recent data from February 2017 found that one-third of U.S. Overlooking Promotion Campaigns and Coupons. Coupons are used by everyone. Giving Up Too Soon.

article thumbnail

Our Top 5 Blog Posts of 2018

Indoor Media

Since our blog is fairly new (started in the fall of 2017) we’ve been experimenting with different content topics, audiences, and writing styles. The Psychology of Coupons: Why Do Customers Still Use Them? Why do customers still use coupons? Here are some reasons why coupons remain a powerful force in today’s retail environment.

Blog 78
article thumbnail

9 Important Hospitality Sales and Marketing Tips

Social Hospitality

From 2009 to 2017, gross bookings in U.S. Offer time-sensitive deals and coupons. In a world driven by social media and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte , industry growth is consistent throughout the past decade.