7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

ChowNow

JUNE 5, 2024

In today’s digital age, online reviews are the modern-day word-of-mouth, and hungry diners often turn to Google restaurant reviews to find their next meal. Best Practices for Managing Reviews Effectively managing your Google Restaurant Reviews is essential for enhancing your restaurant’s online reputation.

Email Marketing 140

Email Marketing Social Media Website Management Online Ordering 140

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Does this type of marketing work in 2022?

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 145

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 145

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JUNE 16, 2022

As a result, the use of self-ordering kiosks and QR codes during the pandemic went up by 750 percent, with 77 percent of survey respondents saying they would prefer contactless ordering and payment once the pandemic ends. consumers being new to ordering meal delivery services (up from 47 percent in March 2021).

Online Ordering 178

Online Ordering Point of Sale Management Management 178

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

Customer Experience 193

Customer Experience Innovation Social Media Seasonal Menu 193

Modern Restaurant Management

JANUARY 31, 2024

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends.

2024 197

2024 Online Ordering Website Management 2023 197

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Squirrel Systems

NOVEMBER 2, 2023

While third-party reservation and food delivery services offer convenience and increased visibility for restaurants, they also have several drawbacks. High Commission Fees : Most third-party reservation and food delivery platforms charge restaurants a substantial commission for each order or reservation made through their service.

Reservations 52

Reservations Delivery Customer Service Customer Experience 52

Restaurant365

APRIL 16, 2021

Today, consumers want convenient and easy ways to order food from your restaurant. Luckily, that’s what an online ordering system can do for you. Statista notes that in 2020, 760 million users were using online ordering for their restaurant takeout and delivery orders, a 20% increase year-over-year.

Online Ordering 78

Online Ordering Blog Ordering Front of House 78

Modern Restaurant Management

APRIL 17, 2023

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market.

Mobile Ordering 195

Mobile Ordering Cash Management Online Ordering Front of House 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JULY 12, 2022

Restaurants continue to face labor and supply chain issues, plus rising food costs. This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Offer Easy Online Ordering. Be In Charge of Your Own Marketing.

Loyalty Program 219

Loyalty Program Online Ordering Point of Sale Customer Experience 219

Modern Restaurant Management

MARCH 7, 2023

If you run a bar or restaurant, you already know how important it is to have an online presence. In today's competitive market, you must ensure your business can be easily found online. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO!

SEO 193

SEO Bar Online Ordering Social Media 193

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Diners simply don’t want the low food quality that often comes with long menus. Health-Conscious Food Will Dominate Menus.

2022 216

2022 Customer Service Online Ordering Website Management 216

Modern Restaurant Management

JANUARY 21, 2020

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. A well-thought-out social media marketing strategy can earn you additional customers and increase your overall income. Marketers tend to suggest 1 promotion for every 8-10 posts. And with what networks?

Social Media 240

Social Media Marketing 2020 2019 240

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 217

Email Marketing Marketing Coupons Customer Service 217

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

MARCH 13, 2024

Several factors have contributed to the labor shortage, including competitive job markets, evolving career expectations, and a mismatch between the skills available in the workforce and those required by the industry. Reskilling the Crew Restaurants are recognizing the need to enhance certain critical skills within their teams.

Loyalty Program 185

Loyalty Program Customer Service Customer Experience 2024 185

Apicbase

AUGUST 5, 2022

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

SEPTEMBER 14, 2022

You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes.

Front of House 199

Front of House Mobile Ordering Loyalty Program Back of House 199

Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Money talks as does free food. Perhaps treat them preferentially by allowing them to make reservations before others.

Loyalty Program 199

Loyalty Program Mobile Ordering Online Ordering Customer Experience 199

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Modern Restaurant Management

JANUARY 19, 2021

But, along the boulevard of online ordering, new locations are built with a handful of pixels, not a truckload of bricks. First, identify a gap in the market—often using a delivery system’s regional data to see which cravings went unsatisfied. New idea, online menu, real food. What’s not to love?

Front of House 207

Front of House Online Ordering Food Order Customer Experience 207

Modern Restaurant Management

AUGUST 9, 2022

Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image. Special deals : Restaurants learn so much from a customer’s order.

Loyalty Program 187

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 187

Modern Restaurant Management

FEBRUARY 2, 2024

The restaurant industry is transforming significantly, driven by changing consumer preferences, technological advancements, and a competitive market landscape. Restaurants are no longer just about the food – they are about the complete dining experience, which includes ambiance, service speed, and personalized interaction.

Operations 179

Operations Front of House Customer Service Customer Experience 179

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.

2024 192

2024 Food Supply Kitchen Safety Influencer 192

ChowNow

OCTOBER 19, 2023

US Foods US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. They are North America’s first “real”​ online video-based, food safety course.

Front of House 78

Front of House Back of House Online Ordering Certification 78

Squirrel Systems

MAY 3, 2024

Control Food Costs One of the most effective ways to improve margins is by controlling food costs. Additionally, creatively using every part of your ingredients (known as nose-to-tail or root-to-stem cooking) can dramatically decrease food waste and cost. Reduce Energy Consumption Energy costs can be a silent drain on profits.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Modern Restaurant Management

MARCH 12, 2021

Restaurants have made great strides in the digital realm—from contactless payments to online ordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. Restaurants should have a robust marketing strategy and strong online presence to attract new customers these days.

Mobile Ordering 193

Mobile Ordering Front of House Communication Online Ordering 193

ChowNow

OCTOBER 18, 2023

US Foods US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. They are North America’s first “real”​ online video-based, food safety course.

Front of House 78

Front of House Back of House Online Ordering Certification 78