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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers.

2021 186
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Loyalty programs yield repeat business. Brand Engagement.

2021 153
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. See details here.

2020 193
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 189
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MRM Research Roundup: End-of-October 2020 Edition

Modern Restaurant Management

This edition of MRM Research Roundup features the impact of cold weather on restaurant viability, why franchises need to be nimbler and the pandemic's effect on guest expectations. This is encouraging for restaurants, especially as only about 8 percent of respondents said that guests will be very unwilling. Restaurant Adaptation.

2020 219
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MRM Research Roundup: Mid-February 2021 Edition

Modern Restaurant Management

restaurant industry moving forward,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. Concern for safety protocols such as masks and gloves softened among consumers. Fast food, fast casual and sit-down restaurant apps have seen the biggest jump since last April.

2021 186
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MRM Research Roundup: End-of-April 2020-COVID-19 Effects Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more. “The industry’s successful recovery will depend on a customer’s feeling of well-being,” noted Oakes.

2020 163